Jr Digital Manager - Ciudad de México - Clip

Clip
Clip
Empresa verificada
Ciudad de México

hace 2 semanas

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción

Purpose of the Job:


Education Level & Work Experience
Marketing, Advertising, Business Administration or equivalent experience
4 years of experience managing online paid media budgets and developing digital strategies


Key Responsibilities

  • Lead the team that implements and optimizes Paid App Campaigns in Clip.
  • Help drive small changes that have a big impact over time.
  • Develop and supervise A/B tests where more impact can be obtained: copies, images, segmentation, remarketing lists, website, bids, campaign structures, landing pages, etc.
  • Supervise daily, weekly, monthly and quarterly reports doing deep dives that helps identify areas of opportunity.
  • Participate and, if needed, coordinate communication efforts between online, content and growth teams.
  • Create strategies in different digital media to generate the target lead volume.
  • Improve the quality of leads to try to improve the current conversion rates.
  • Help to map and implement funnel events to improve conversion

Technical knowledge:


  • Google App campaigns advanced
  • Facebook App Campaigns advanced
  • Tiktok App Campaigns intermediate
  • Attribution Platforms
    (Appsflyer, Adjust, etc) advanced.
  • Google Analytics or other web attribution intermediate
  • Deep knowing of structures, algorithms, and segmentation strategies.
  • Analytical thinking and excel advanced.
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