Marketing Associate Iii - Tlahuac, México - Boston Scientific Corporation

Boston Scientific Corporation

Empresa verificada

Tlahuac, México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Work mode:
Hybrid
Onsite Location(s):Benito Juárez, DF, CMX, MX
Additional Locations: N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and highperforming employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing whatever your ambitions.
About the role

This role is responsible for the development, management, execution, and follow-up of the Interventional Cardiology Brands strategy assigned.

This position will design and execute a marketing strategy that is in alignment with the strategic priorities of Boston Scientific Interventional Cardiology division in Coronary Therapies.

This role is responsible for ensuring the Portfolio / Brand Objectives assigned.

Your responsibilities will include.

Develop annual Marketing strategy and plan, ensuring the implementation of the strategies and key initiatives defined for IC Portfolio (Stents, Balloons, or others)
Develop and followup action plans driven by the strategy plan, to be implemented by Sales Team.
Ensure sales achievement, profitability, market share, and growth of the category under responsibility.
Define, Prepare, and implement Communication and Promotional Campaigns; brochures, materials, and sample book focused on the sales channel attended and with the Sales Team according to target.
Identify customer, patient, and market needs, as well as, competitor trends.
Manage patient / Customer journey and adapt it to the strategy.
Develop and enhance relationships with external customers including physicians, KOL's, and medical associations.
Develop and enhance relationships with internal customers from ICG division, LATAM, and other areas to collaborate in daily work.
Define strategy aligned with therapies areas including products and educational strategic programs to educate physicians.
Lead Market Knowledge: Insights Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, and patient model.
Work closely with the Sales team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
Lead Brand or Portfolio projects and new Product Launches.
Manage OPEX assigned.
Execute and develops forecast for the brands or portfolio assigned.

Required Qualifications

Bachelor's degree. (Marketing, Administration, Biomedical Engineering or similar)
Base in Mexico City
2 years of experience in the area of Marketing/Commercial/ Medical Devices or Pharma. max At least 1 year of experience in Digital Marketing
Demonstrable marketing and/or commercial skills
Experience leading and managing Projects.
Advanced English
Communication Skills
Proactive
Customer relationship skills
Excellent organizational and time management skills
Ability to work as part of a team.
Excellent analytical, communication, and presentation skills MUST

Preferred Qualifications