- Lead marketing strategy for Lays, Doritos and Platforms (such as Flamin Hot) across LATAM by fostering coordinated collaboration and best practices among the OU ́s by a leaner and agile marketing WoW ensuring SOM and AOP targets.
- Support the definition of the correct portfolio innovation pipeline, flavors and big bets according to the consumer's needs next to key partners such as Commercialization, R&D and DX.
- Download and execute in time and manner, the brand strategy transformation programs in hand with Global Brand Marketing Teams.
- Leverage on multiple resources to ensure the markets execute 360° marketing campaigns leveraging efforts from Global and Create Markets.
- Design and execute learning paths to understand the brands development to define new growth plans for H2-H3
- Lead ways to optimize resources across Create and Deploy markets to maximize A&M usage.
- Lead the big bets programs to guarantee WoW and agenda prioritization across Create and Deploy Markets, and partners such as R&D, DX and Commercialization.
- Drive harmonization and ensure the needs of Deploy Markets are considered in each campaign by developing robust playbooks with extensive guidelines on the use of the campaigns and strategy behind each asset. Lead on production, rotoscoping, rights and royalties to enable each campaign through the region.
- Ensure roll-out of global capabilities/ priorities for the brand, in time and manner for Create and Deploy Markets.
- Support IPP agenda during the year to ensure alignment for Lays, Doritos and Flamin Hot for Create Market.
- Be the guardian to assure the correct communication and usage of the brand assets across LATAM leveraging the Brand Diamond and Brand Books as main asset.
- Leverage our brand assets to maximize A&M impact using DAM and correct alignment with Create Market, Production, and agencies before any campaign production.
- Ensure ADA usage for any campaign, concept, packaging, or flavor implementation and lead the creation or adaptation of stimulus for the tests.
- Assure the correct Innovation Pipeline. Evaluate Lift and Shift opportunities in innovation to create efficiency.
- Create a pivotal networking with Create Market, agencies, and partners to ensure alignments across markets and new opportunities are being addressed.
- A&M keeper for Lays, Doritos and Flamin Hot. Keep all the budget on time and manner with each month validation with finance and control teams. Contracts and documentation for each OC is required. Also monitoring billing and entry of expenses at the end of the month.
- Coordinate brand presentations, activities, and agenda for brand workshops and AOP forums.
- Scholarship: Bachelor's Degree (Marketing Business Administration in preference or Business engineering).
- Knowledge of Microsoft Office tools.
- Experience: 4-5 year-experience in marketing experience in FMCG (Fast Moving Consumers Goods) preferably in Multinational Companies.
- Communication skills in Spanish and English written and spoken. English is use on daily basis.
- Leadership,
- Initiative,
- Highly organized,
- Responsibility,
- Ability to influence,
- Proactivity,
- Strong sense of urgency,
- Clear orientation towards teamwork.
- Good interpersonal relationship management and Analytical skills.
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
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L&S Marketing Strategy for Lays, Doritos - Miguel Hidalgo, México - PepsiCo
Descripción
Overview
We Are PepsiCo
Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.
Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Join PepsiCo, dare for better.
ResponsibilitiesThe Opportunity
Your Impact
As L&S Marketing Strategy for Lays, Doritos & Platforms your scope would consist of:
Who Are We Looking For?
Education:
Experience:
Languages:
Desired skills:
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
Usuarios de profesión L&S Marketing Strategy for Lays, Doritos en Miguel Hidalgo
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Gabriela Rueda
LATAM MedTech Marketing & Commercial Leader