Rides Planner Digital Marketing Senior Analyst - Ciudad de México - DiDi Global

DiDi Global

Empresa verificada

Ciudad de México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform.

It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.

It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.

DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:

DiDi's growth team is composed of a unique set of individuals, with a variety of skills sets ranging from data-driven mindsets to innovative minds, who are focused to tackle one of the most demanding, yet exciting, growth challenges in ride-sharing industry.

As a Paid Social Analyst, you'll have a unique opportunity to learn in one of the fastest-growing companies currently expanding across countries and cities, you will be adding value from day one as you'll get involved in analytics, business growth, and marketing challenges collaborating across a variety of teams.

As well, you'll have regional exposure and you'll be supporting growth needs across countries and cities.

Role Responsibilities:

Planning & Execution for

Digital Branding:
This is a hands-on role. Planning, tactical, analytical. Most activating social campaigns at each stage of the buying cycle.

Measuring for Success:
Deliver on the value of paid social strategies and tactics. Identify KPIs and tangible ROI to the business. Conduct ad-hoc reporting with insightful recommendations. Dive in analysis, data extraction & generation of insights.

.Work cross-functionally with other teams across central operations and products.

Partner with Key Marketers:
Collaborating with our internal team & sharing expertise with the agency and media contacts.

Handle a large amount of campaigns in different countries.
Support business presentations aiming to provide visibility to other teams about paid acquisition efforts.

Role Qualifications:
. Bachelor's degree in Economics, Business Administration, Marketing, Advertising, or similar.

.

2 Years of Digital Marketing Experience:

Experience managing performance and brand campaigns.

Media optimization expertise in media agency or client.(Facebook Ads, Google Ads).

Analytical:
Metrics-driven.

Strong attention to detail:
Organizational, time management, problem-solving, and communication skills.

Team Player:
You have experience working with global and remote teams.

. A collaborative personality that thrives in a highly cross-functional, cross-cultural environment.

Ad Tech tools:
(Desirable): Experience with Campaign Management platforms and Ad Tech tools (4C, Sprinklr, Kenshoo, Smartly.)

Fluent in both, Spanish and English is a must.

EEO Statement:

You'll love working at DiDi because

We create customer value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are datadriven

We are strong believers in making informed decisions, that's why we are datadriven. We can better navigate the business landscape strategically by analyzing valuable metrics.
We believe in Winwin Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
We believe in Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.