Head of Brand - City, México - FIFA

FIFA

Empresa verificada

City, México

hace 3 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Head of Brand & Marketing - México:

We govern the beautiful game and ensure it's run with transparency and integrity.

Sitting within the Commercial Operations Department, Brand and Marketing (along with Host City Rights Management, Commercial Rights Delivery, Partnerships Integration, Licensing and Retail, Ticketing and Hospitality, and FIFA Fan Festival) aim to deliver the most engaging, innovative, and accessible FIFA World Cup experience for all athletes, fans, partners, and the community.

Reporting organisationally to the Executive Director, Commercial Operations (FWC26 MEX), the Head of, Brand and Marketing (FWC26 MEX) will own the planning process of all Mexicospecific promotional activity for the tournament, managing local delivery via suppliers or executing local promotional activity themselves when appropriate. They will also localize global promotional activity as appropriate/necessary and provide critical input into the steering of the global promotional plan, collaborating with the Head of, Brand and Marketing based in Canada and the USA.

THE POSITION:

These are your key tasks:

Developing and managing a Mexicospecific iteration of the master Event Promotion Plan, creating, and maintaining the relevant documents, and ensuring brand consistency and alignment with organizational objectives.
Manage the development of the tournament's brand identity and positioning, ensuring a strong and compelling brand presence throughout all marketing materials and touchpoints.
Oversee the creation and implementation of advertising campaigns across multiple channels, including television, radio, print, digital, and social media.
Engaging closely with experts within FIFA and agency partners across digital, social, search, TV, radio, OOH, influencers, partnerships, and CRM for inputs and insights that inform Mexican promotional activity, working closely with the Head of, Brand and Marketing in Canada and the USA, particularly around briefings for key promotional milestones.
Integrating Mexican Host Cities and other stakeholder partners such as Commercial Partners, Media Rights Licensees, and Branded Licensees into the Event Promotion Planning process when the appropriate opportunities present themselves, as well as managing their inbound requests, ideas, and opportunities.
Managing external vendors such as agencies and other suppliers in their daytoday Event Promotion delivery, working closely to ensure appropriate levels of speed, efficiency, clarity, and quality are maintained.
Contributing to the search, selection, briefing and evaluation processes of vendors, in collaboration with the Executive Director, Commercial Operations (FWC26 MEX) and relevant FIFA departments.
Ensuring appropriate levels of reporting and evaluation of all Mexican Event Promotion campaigns and activity, in collaboration with relevant FIFA departments and suppliers.
Liaising and sharing news and best practices with counterparts in Canada and USA, amplifying their activities where possible and integrating them into Mexican projects when appropriate.
Working with the Head of Host City Rights Management & Delivery, for the approvals on the FIFA, Commercial Partners and Host Cities, IP usage

YOUR PROFILE:

We work hard at FIFA.

We are dedicated, ambitious and innovative.
And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.
The specific competencies we require for this position are:
Fluent in English and Spanish
Minimum of 7 years of work experience in Marketing, sponsorship, and promotion, preferred experience in football/ professional sports/ or mass events
Working knowledge of the media and marketing landscape in Mexico, ideally in a multinational global team
Proven large project management skills, navigating complex internal and external stakeholder relationships and managing these at a senior level involving different departments
Experience successfully writing, designing, and delivering businessfacing presentations on tight deadlines
Experience devising, managing, and working closely with a marketing, communications, or promotions budget and scope of work either client or agency side
Experience in or aptitude to be an effective communicator
Bachelor's Degree in Marketing or similar

About FWC2026:

The FIFA World Cup 26 will mark the first time that the tournament features 48 teams and will be hosted by three countries: Canada, Mexico, and the United States.

This new format redefines excellence, generating unique opportunities for greater participation and engagement from fans and players in North America and all over the world.

Now is your time to be a game changer and join the workforce that is planning and delivering this unique and unforgettable experience.

Application Deadline
June 10, 2024

Employment Type
Fixed Term - Full Time

Location
Mexico City

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