Mgr-social Media - Colonia Polanco, México - Marriott International, Inc

Marriott International, Inc

Empresa verificada

Colonia Polanco, México

hace 3 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Job Number

Job Category Sales & Marketing

Location Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

Position Summary:

CANDIDATE PROFILE

Education and Experience:

Bachelor degree required.
College (University) degree required in Communications, Marketing, Public Relationships, hospitality management, or related field preferred
2+ years of experience in equivalent position (Agency or Company experience).
2+ years managerial experience preferred, leading a team or project
Passionate about social media platforms and has the ability to create engaging onbrand social content. Understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.
Travel industry, hotel property experience, Content Marketing experience, or related, a plus
Must be fully proficient in written and spoken English and Spanish

- required. Excellent verbal communication, writing and impeccable proofreading skills

Leadership and Proactivity qualities are a must (selfstarter)
Excellent technical and project management skills; capacity to manage multiple projects at once; creative and strategic thinking abilities. Detailoriented, criticalthinking, and problemsolving abilities.
Skills in photography/videography, basic graphic design, basic video editing, and copywriting
Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)
Capable of working efficiently individually or as part of a team.
Must be a team player and collaborate well with multiple stakeholders
Experience working with different partners such as agencies, content creators and influencers.
Excellent interpersonal and presentations skills
Ability to identify and track relevant community KPIs preferred
Ability to balance the interests and demands of multiple stakeholders
Ability to communicate results to management and in a fastpaced environment

CORE WORK ACTIVITIES
The following are specific responsibilities and contributions critical to the successful performance of the position:

Lead several content activations for assigned portfolio of hotels working with vendors, agencies, content[MM1] creators, etc., across continent.
Serves as Social Media point of contact and develops strategy for a specific portfolio of hotels.
Understands owner expectations to develop effective content marketing solutions that meet the expectations and create value for both owners and Marriott International.
Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI's position in the global marketplace) and cuttingedge marketing trends to unveil opportunities for growth.
Evaluates if global strategies meet the content marketing needs for the Latin American Markets and pull through new content marketing programs/products/services to ensure successful, brand appropriate local implementation.
Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
Lead and educate the hotels' stakeholders on content social media best practices and strategy.
Guides on content creation, image and video content for all social media channels for defined hotel portfolio
Leads photo and video shoots to confirm shotlist captured for social media use.
Attend and review internal training materials as needed.
Research and image sourcing of Social Media creative content.
Coordinate with Marketing, PR and regional Social team. Serve as a resource for the sales and operations team regarding Social media.
Provide daytoday support on select social media channels and relay community feedback to relevant internal stakeholders
Help distribute content across social platforms
Manage active and engaged communities around a defined topic or topics, monitoring online conversations.
Assist with content seeding efforts for Brand channels.
Train and report on social media tool usage at the regional and hotel level (ie Sprinklr)
Create and manage social data for reporting
Develop relationships with hotel stakeholders and work closely with them to learn their business and communication needs.
Support longrange objectives and the strategies and actions to achieve them.
Analyze information and evaluate results to choose the best solution and solve problems.
Verify marketing communications support regional, market, and hotel business objectives and goals.
Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.