Manager Oxxo Account Latam - Monterrey, México - The Coca-Cola Company

The Coca-Cola Company
The Coca-Cola Company
Empresa verificada
Monterrey, México

hace 2 semanas

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción

Location Monterrey NL, - No relocation support


Ensure implementation of integrated short and mid-term strategies in Convenience customer to accelerate customer-back, consumer-centric programs and thus accelerate all our portfolio incidence, net sales revenues and profitability growth.

To accelerate Coca Cola brands basket incidence in customer markets and accelerate sustainable topline sales
- and Margin growth based on the strategic initiatives and plans, as well as the Customer's planning process, to ensure growing Coca Cola business faster than the customer, category, and competition, thus gaining share of value in each market.


Implementation of Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activities tied with customer activation cycles, aligning execution requirements with Win at POS lead, country operations and bottler(s).

This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold portfolio approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics/investments in each market.


Track and discuss our performance with customer, adjusting plans and renegotiating activities to achieve business goals, interacting with other areas inside company to leverage our activities, campaigns and properties through customer.


What You'll Do for Us

  • The role requires deep understanding of Convenience/ Retail (Oxxo, 7 Eleven, WM, National Accounts) business as well strong leadership and accountability to influence our crossfunctional System teams towards consumer
  • AND customerrelevant plans that drive revenue and profit growth with a sustainable longterm competitive advantage.
  • Ensure Bottler alignment to be "a single voice for the customer" in countries where multiple bottlers operate as well as manage the relationship with System's Corporate offices.
  • Portfolio execution for customer in all formats/banners and drives disciplined implementation of the customer/format, purchase mode playbooks for each market.
  • Deploy NARTD category vision and ensure consistency of value propositions for customer formats in markets (e.g. recruitment, trial, frequency) in collaboration with the bottlers and the customer.
  • Codevelop customer business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for grounding development plans in markets by format/banner.
  • Provide insight in category growth opportunities to category leads and to country operations.
  • Manage budget, analyzing, processing and approving contractual payments, always optimizing marketing funds and other investments, and also tracking and solving payment problems.

Qualification & Requirements:


  • 3+ years of leadership experience in customer management, commercial and operational marketing.
  • Strategic customer management across territories and bottlers with an execution perspective.
  • Strong planning, communication, and collaboration skills.
  • Ability to think from planning to execution and System's customer, commercial and brand management.

What We Can Do For
You
-
Iconic & Innovative Brands:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
-
Expansive & Diverse Customers:We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.


Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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