Digital Marketing Data Analytics Lead - Ciudad de México - NTT DATA

NTT DATA

Empresa verificada

Ciudad de México

hace 3 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

At NTT DATA, we know that with the right people on board, anything is possible.

The quality, integrity, and commitment of our employees are key factors in our company's growth, market presence and our ability to help our clients stay a step ahead of the competition.

By hiring, the best people and helping them grow both professionally and personally, we ensure a bright future for NTT DATA and for the people who work here.

NTT DATA, Inc. currently seeks a Digital Marketing Data Analytics Lead to join our team working remote in Canada.

Client's business problem to solve?

We are looking for a creative Digital Marketing Data Analytics Lead with strong critical thinking skills and expertise to join our team.

Responsible for online data analytics - primarily centered on Google Analytics but spans to Pardot, Sitecore analytics, Social Media platforms and others as needed.

In addition to building and maintaining dashboards in DOMO, this role will also be responsible for uncovering and communicating insights relevant to digital marketing.

The Data Analyst is a critical and creative thinker able to work independently and with outside vendors and internal stakeholders.

This role will provide training on working with and understanding data to improve campaign and website performance.

You will be responsible for delivering high quality analysis and making data accessible across the NTT DATA Services marketing organization.

In this role you will:

Develop, design, specify, implement, and manage analytics dashboards in DOMO using data from various sources such as Google Analytics, Sitecore CMS, Pardot, Salesforce, SEO measurement tools and more
Manage multiple analytics projects that are relatively complex in scope
Define benchmarks and KPIs for a wide variety of online engagements and digital marketing programs
Creating and presenting regular training and updates for a large group of stakeholders
Hosting weekly office hours to clarify data analysis and answer data questions among stakeholders
Continuously enhancing the data presentation, ensuring the data is actionable and driving results
Maintain and manage Google Analytics (GA4), Google Tag Manager and Google Search Console
Identify new business/content opportunities and effectiveness of programs
Develop plans and schedules based on prioritization including requirements, tasks, review points and reporting
Analyze and track performance against established goals
Gather and analyze intelligence on competitive activity in the industry
Work with cross functional teams from web to IT to agencies

Requirements for this role include:

810 years relevant experience
Undergraduate degree or equivalent combination of education and work experience
Proficient skills in enterpriselevel BI tools such as DOMO, Microsoft Power BI, and Tableau (ideally DOMO) to quickly implement data visualizations that connect data from disparate sources into a connected view of activity results
Advanced digital analytics capabilities
Including expertise in the technical aspects of marketing data and the ability to translate it into business needs / results
Businessfirst focus on data consumption and demonstrated ability to derive insights from digital marketing activities and campaigns
Google Analytics (GA4), Google Big Query, Google Tag Manager, Google Search Console and digital marketing experience
Critical thinking and technical knowledge of online data sources and functions
Knowledge of search, SEO optimization and paid media and tracking
Knowledge of marketing and sales motions for professional services firms
Excellent presentation and training skills
Ability to effectively communicate with executivelevel stakeholders
Ability to work independently on analytics projects that vary in scope and advanced decision making
Strong process orientation able to analyze tasks and execute in collaboration with members of the digital marketing team
Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple tasks simultaneously

Preferences:

Proficient knowledge of SQL
Previous experience working in similar roles in the IT services market
Strong interpersonal skills
Experience working in complex matrixed organizations

Required schedule availability for this position is Monday-Friday (08:00am to 05:00pm CST). The shift timings can be changed as per client requirements. Additionally, resources may have to work on hours that overlap with other time zones based on business needs.