PPC Specialist - Guadalajara, México - FlexTal Staffing LLC

FlexTal Staffing LLC

Empresa verificada

Guadalajara, México

hace 3 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of SEM including SEO. You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible ROI.

Responsibilities:

Participate in forming effective paid search strategies
Experience in Press Releases.
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends

Requirements:

Proven experience as a PPC or Digital Marketing Specialist
Experience in data analysis and reporting
Social Media expertise (Twitter, LinkedIn, Facebook, Instagram, Pinterest and Tik Tok)
Keyword research and bidding
PPC Analytics and Campaign Optimization
Ad design
Offer design/creation
Ad copywriting
Audience targeting
Knowledge of SEO and digital marketing concepts
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Excellent communication skills
AdWords certification is a plus

Benefits

Insurance of major medical expenses (Sum assured $20,000,000.00 MXN)
Life insurance (Death and MXN Disability)
Eight Days of vacation per year, plus three floating holidays in addition to the seven official Holidays in Mexico.
30 days of Christmas bonus
Cell Phone Reimbursement
Transportation Allowance