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    Senior Associate, Marketing Automation - Juárez, México - Metrio

    Metrio
    Metrio Juárez, México

    hace 2 semanas

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    Descripción

    The Senior Associate, Marketing Automation will report to the Head of Performance Marketing for the Financial Technology Division with a dotted-line to the Head of Marketing for European Markets & Listings.

    This role will collaborate with the GTM Marketing Team, broader Digital Marketing and the Funnel Manager to develop programs that will drive success against defined KPIs.


    Your Responsibilities:

    • Review all campaigns before launch to ensure error free execution in copy, design and implementation
    • Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
    • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
    • Assist in providing "closed loop" reporting tying Marketing's efforts to sales revenueCore Competencies
    • Able to balance business needs, technology limitations and commitment to user experience
    • Datadriven decisionmaking skills
    • Agile mentality and approach
    • Exceptional project management, collaboration, and communication skills
    • Knowledge of customer data analytics and segmentationCome as You Are
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