Latam Field Marketing Manager - Iztapalapa, México - Qualtrics

Qualtrics

Empresa verificada

Iztapalapa, México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

LATAM Field Marketing Manager

Why We Have This Role
Qualtrics continues to grow the field of Experience Management, bringing insights and actions to customers across the globe.

To support our mission, we're looking for someone who can take ownership of the Latino America Region, develop a strong marketing strategy, and execute a plan with unique experiences and field events that drive demand and revenue.

This marketer will closely partner with marketing counterparts as well as the regional enterprise sales team and sales development representatives on field events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries.

How You'll Find Success

Selfmotivation, with ability to work autonomously and communicate across teams
Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences through events, demand generation, and revenue attribution.
Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
Resultsoriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
Exceptional stakeholder management and interpersonal skills required.

How You'll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.

As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
You will have the opportunity to be a part of a team that upholds values such as transparency, wholehearted commitment, customer obsession, unity, and resourcefulness.
Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the LATAM region.
We encourage bigpicture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fastpaced and highgrowth setting.

Things You'll Do

Own planning, strategic vision and execution of Latino America regional field marketing plans that create new opportunities, build executive relationships, and impact revenue growth
Strong understanding, experience and passion of events (online and offline), demand generation and revenue attribution.
Think creatively and generate ideas to build robust, unique 1:1 and 1:Few events
Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver hightouch marketing programs that support multiple products and industries
Create, execute, monitor a comprehensive followup strategy for each campaign and event
Support the regional sales leads on logistics and execution for virtual and inperson event programs such as roundtables, meetups, workshops, executive dinners, etc.
Work crossfunctionally with SDRs, sales, product, growth and digital marketing, customer success and many others to execute regionspecific marketing plans
Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
Travel to select regions to provide onsite support for events as needed

What We're Looking For On YourResume

7+ years previous marketing experience; including at least 4 years within the Latinoamerican region, planning and coordinating field events and creating marketing plans to execute in different countries
Bachelor's degree, with preference for Marketing, Business or equivalent
Proven experience on endtoend ownership of B2B marketing and events role (enterprise software, SaaS, regional marketing a plus) in environments with Sales Executives, and Customer Executives
Hands on experience codeveloping strategic account plans with Sales for Enterprise Software accounts
Knowledge of Salesforce, On24, Coda, Qualtrics and other event management software preferred
Fluent in English and Spanish, portuguese is a plus

What You Should Know About This Team
We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.