Abraham David Hernández Hernández

I believe in the power of Design as an agent of change, which is why I seek to collaborate in projects and companies that recognize this value looking forward to make a positive impact in the world.

HONOR Mexico City

01/2021 - Current

Lead Retail Designer

Achievements

Design of an exclusive brand identity for Mexico for points of sale.

Development of Retail Visibility and Display Guidelines.

Management of the workflow of the Design team focused on communication in carriers and retailers.

Coordination between Retail and Marketing teams for the creation of 360o campaigns.

04/2019 - 12/2020

Marketing / Retail Art Director

Achievements

• Build and management of the Design team.
• Design of an exclusive Brand Identity for Mexico. • Development of graphic brand guidelines for

social media, website and retail points of sale. • Creative direction of marketing campaigns.

1UP GROUP / UNICSPORT Mexico City

07/2017 - 03/2019

Art Director

Achievements

Development of marketing campaigns for social media.

Development of digital marketing and E-commerce strategy.

Increased brand awareness, which resulted in 80% increase in sales.

GRUPO ROMO Naucalpan, MX

10/2016 - 06/2017

Editorial Graphic Designer

Highlight Activities

• Editorial design of fashion catalogs for ANDREA(r). 

• Supervision of layout art, printing processes and photo sessions.

EDUCATION

Graphic Design

Bachelor’s

Cum Laude Thesis

“Sustainable Graphic Design”

Universidad de Guanajuato