Adriana Cedillo

I'm Adriana Cedillo, a profissional originally from Mexico City. I'm a communicator and marketer with more than 10 years of experiencie helping organizations to build their online presence, engaging with their audience effectively, and driving business growth through strategic content marketing efforts.
In recent years my professional career has taken me to live in countries such as Chile, Brazil and Germany where I have completed postgraduate studies and worked for various sectors. Lately, I'm working for the USA market as well. I have experience as a journalist, editor and Content Marketing specialist in companies and organizations in various fields. Since the last 6 years I'm working on the technology sector.
I write in 3 languages in which I am fluent: Spanish, English and Portuguese.
 

Senior Technical Copywriter - Azion technologies Inc - Jun 2021- 12/2023 

● Team leader of technical copywriters for Latin America. 

● Responsible for researching, writing, and editing whitepapers, blogs, e-books, press releases, documentation and other B2B content for Azion, a full-stack CDN edge platform that enables developers to build, secure, deliver, and observe applications. This in 3 languages: English, Spanish and Portuguese. 

● SEO optimization, management of editorial calendar across multiple channels, managing style guides, writing API documentation, user manuals and online help systems. 

● Development and execution of content strategies across various social media platforms, email campaigns, and website content, achieving results such as improving audience engagement and building brand authority and loyalty. 

● Creation of a comprehensive edge computing products documentation and guides repository. 

● Use of analytics to track performance and adjust strategies to improve engagement, traffic, and conversions, achieving results such as increasing our website traffic by 200% in two years and our conversion rate by 100%.

 ● Collaboration with cross-functional teams, including marketing, design, and product to ensure content strategies align with business objectives.

 ● Developing and editing engaging video scripts for product tutorials and marketing campaigns, enhancing viewer understanding and engagement. Collaborated with multimedia teams to ensure high-quality video content aligned with brand messaging. ● Use of Generative AI for content creation and strategy improvements such as SEO optimization, brainstorming and increasing performance.

 ● Collaboration with marketing teams, UX/UI designers, product managers, and compliance officers to enhance digital experience. 

● Conduction market research and competitive analysis to stay up-to-date with the latest industry trends and adjust strategies accordingly.

Translator/Editor, ZAUM Language Services -Jun 2017- Jun 2021, São Paulo, Brazil 

● Commercial and technical content creation and translations for multinational technology companies such as Samsung, IBM, Cellebrite, Edwards Lifesciences, among others in Spanish, Portuguese and English delivering high-quality content and increasing brand awareness and engagement.

 ● Translation of websites, tech and medical documentation and marketing campaigns, improving communications with customers and increasing global reach. 

● Proofreading of texts in Spanish for several sectors and marketing campaigns increasing quality and readability.

 ● Quality control processes, improving texts which enhanced brand reputation and improving website user experience.

Content Consultant and Translator, EPE Content and Translations - Jan 2017- Jun 2023, Brazil/Mexico 

● Creation of content marketing, news and specialized content for company websites and social media in English and Spanish. 

● Successfully collaboration with clients for diverse industries (finance, healthcare, technology) to achieve their business objectives through effective content storytelling. ● Collaboration with clients to develop content strategies that align with business objectives and target audiences. 

● Oversee interactions with external agencies, stakeholders, and various content providers. 

● Creation of compelling content and strategies, as well as accurate and culturally sensitive translations, for Brazilian and Mexican companies in diverse industries such as education, agriculture, infrastructure, culture, and more. Notable clients include BEUMER Group, Ramboll Group, Reactor de Mercados, Instituto Histórico e Geográfico do Espírito Santo (Government of Brazil), GRI Club, Sidi, and Ceneval, among others.

MBA, Communications (Apr. 2016) Curitiba, Paraná, Brazil Federal University of Parana Bachelor of Science

Communication Sciences (Mar. 2010) Mexico City, Mexico City National Autonomous University of Mexico