Alberto De La Garza

Sales & Business Development professional with 20+ years of experience in the FMCG and
industrial sectors, specializing in OMNI channel strategy, key account management, and B2B
sales. Proven success in leading distributor networks, optimizing S&OP processes, and executing
data-driven sales initiatives. Known for driving consistent revenue growth, strengthening
strategic partnerships and managing complex supply chains across LATAM.

MEXICO HEAD OF SALES B2B OMNICHANNEL, 06/2016 - 01/2025

Kenney Manufacturing, Mexico

• Led B2B sales of cold-rolled galvanized steel, silicone and ABS plastic home décor products to
retailers, wholesalers, and distributors, driving multi-channel growth across OMNI platforms.
• Developed and executed S&OP work plans, Revenue growth management (RGM) and product forecasts to support growth objectives.
• Lead collaboration across Marketing, Logistics and Finance teams to align strategies and deliver
operational excellence.
• JBP performance review: sell-out, sell-in, distribution, and profitability by category, brand, SKU.

KEY ACCOUNT MANAGER WALMART / SAM'S CLUB, 03/2015 - 04/2016

Advance Food Mexico, Mexico City

• Collaborated with retail partners as a consultative Food & Beverage B2B sales specialist to enhance product placement and drive sales performance.
• Developed joint business plans and executed promotional campaigns to maximize product visibility through customized retail strategies.
• Organized monthly in-store events and tastings, resulting in an average 30% increase in same-day purchases.
• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.

KEY ACCOUNT MANAGER WALMART, 11/2010 - 03/2015

Brown Forman / Jack Daniels, Mexico City

• Developed and executed B2B sales and replenishment plans with retail and price club partners,
strengthening distribution, boosting market share, and increasing sales volume in Wine & Spirits.
• Oversaw financial performance, optimized budgets, and managed P&L results to enhance overall business efficiency.
• Increased annual sales by 22% year-over-year through targeted upselling and seasonal promotions.
• Seasonal displays that boosted store traffic and sell-through by 30%.

LIDER FOR MÉXICO AND CENTRAL AMERICA, 02/2008 - 11/2010
Johnson Diversey, Mexico City

• Led B2B sales of chemical solutions for cleaning and sanitation in institutional, industrial, and
food sectors.
• Managed distributor channels, achieving category budgets and margin targets.
Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
• Increased average order value by 30% through cross-selling initiatives and tailored proposals.

Universidad De Las Américas Mexico City, 09/2000 - 06/2004

Bachelor: Business Administration