Alejandro Hernandez Blanco

Dynamic Senior Business & Sales Executive with over 25 years of experience driving strategic planning and P&L ownership across diverse markets. Expertise in sales management, team leadership, and cultivating C-level relationships has consistently resulted in significant revenue growth and successful market entry initiatives. A proven track record in transforming, developing and executing business strategies within Mexico, Latin America and Caribbean regions showcases a strong ability to adapt to multi-cultural environments. Passionate about leveraging extensive industry knowledge to lead teams and becoming a Digital Transformation Architect

Latin America Regional Sales Head / HLS Clinical Apps, MICROSOFT Sep 2022 — Sep 2025
Leading Regional HLS commercial organization and specialized channels with Healthcare AI technology
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Guided and improved regional Nuance integration to Microsoft Latam local organizations in the region
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Held full P&L accountability, B2B sales strategy, regional integration team leader
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Led “Mirame a los ojos” national program resulting in 8X growth and consolidating it as Latam main project - IMSS
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Achievements: Regional sales: FY25: 93%, FY24: 119% / joined Latam organization in the middle of FY23 and achieved 81%
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Consolidated commercial operations in Latam region with main countries through strategic projects: Mexico, Costa Rica, Brazil, Bahamas, Colombia, Panama, Chile and Argentina
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Engaged and developed 5 new channels in different countries for business expansion
Regional Commercial Head Sr., WILEY Apr 2018 — Aug 2022
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Grew revenue primarily through new sales and renewals: Achieved FY20 107%, FY21: 94%, FY22: 96%
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Led, improved performance and managed regional team/dealers towards FY business goals and objectives
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Key account management (B2B) / Business development and accountable for more than 21 countries
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Built and executed top-down & bottom-up strategies, maintained relationships within S&T and education ministries to promote purchasing groups and consortium creation
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Engaged 3 new countries' Science, Education & Health ministries for national licenses access
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Led commercial team, built relations and started commercial operations in 3 new countries to contribute 12% revenue
Latam Regional Sales Lead, ELSEVIER Sep 2014 — Dec 2017
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Built, coached, and led commercial team to achieve and surpass regional key performance indicators
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Achieved 172% of the new sales quota for 2015 H1 and won the mid-year sales award FY15 / 145% of the new sales quota for 2016 H1 and won the mid-year sales award / 131% of the 2016 Q3 new sales quota and got 99.8% of the full-year quota
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Managed key accounts and segments (B2B) / Business development and operations of more than 25 countries
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Built and executed top-down & bottom-up strategies developing relationships within S&T and education ministries to promote purchasing groups and consortium creation and expansion
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Assured 97% of 2015 renewal at key accounts by building stronger relationships and showing company added value
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Closed the first deal in Cuba with the biggest life sciences research center, representing almost 25% of the business growth quota for 2015 / Grew Panama business more than 250% & Cuban business more than 290% in 2016
Regional Business Manager Sr.- Healthcare, HUMANSCALE June 2012 — July 2014
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Successfully launched start-up of company’s business line for Mexico & Central America, including Introduction Business Plan and Short/Mid-term Marketing Plans for 2013-14
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Developed strategic business relationships and negotiated association agreements with 8 new distribution channels, streamlined business operations processes and policies for Healthcare Solutions, P&L owner. Closed first-ever sales operations in Mexico and Central America
Healthcare Informatics Business Manager, GENERAL ELECTRIC Nov 2008 — Mar 2012
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Started up a successful commercial operation for GE Healthcare IT business in Mexico
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Held full P&L accountability, B2B marketing strategy/plans, market assessment, forecasting, and budget
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Architected sales turnaround from the last of 5 competitors in the market to #3; against top competitors including Carestream, Siemens, AGFA, and Fuji
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Implemented B2B strategies to develop the healthcare IT market in Mexico for medium and high-end segments, leading the business from 3 to 13 successful and winning projects, resulting in a dramatic installed base growth of more than 4 times the original in 3 years
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Closed the largest sales agreement with the biggest public-sector customer in Latin America, representing 80% of business’s annual operation, the first multi-site private installation within one of the top 3 key accounts in Mexico
Healthcare Informatics Business Line Manager, PHILIPS Jan 2007 — May 2008
Computed Tomography, Magnetic Resonance & Health IT Product Manager, PHILIPS Jan 2004 — Dec 2006
X-Ray, Cardiovascular & Health IT Product Specialist, PHILIPS Feb 2002 — Jan 2003
Presales systems engineer for Intel Servers, COMPAQ (Hewlett Packard) Jan 2000 — Jan 2002

MBA Executive Management Jan 2011 — Dec 2013
UNIVERSIDAD ANAHUAC, Mexico City
Mechanical and Energy Systems Engineer July 1996 — Dec 2000
UNIVERSIDAD LA SALLE, Mexico City
Independent Board Directors program Jun 2023 — Nov 2023
UNIVERSIDAD ANAHUAC, Mexico City
Marketing & Sales diploma Jan 2004 — Nov 2004
ITESM, Mexico City
AI for Healthcare Program Jul 2024 — Dec 2024
MIT SLOAN, Mexico City
AI for Healthcare professionals Jul 2025 — Dec 2025
UNIVERSIDAD ANAHUAC / TEP, Mexico City
LANGUAGES:
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English fluent
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Spanish native
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Portuguese intermediate