Alejandro Mascorro

I am a professional specialized in end to end supply chain operations with extensive experience in demand planning, logistics, allocations, inventory, purchasing and procurement in the retail and fashion sectors. My high data analytics skills had allowed me to increase sales up to 20% vs last year by designing new replenishment algorithm and I have led up to 20 people team. 
I am looking for contribute as Head of Supply Chain, Head of Demand Planning, Operation Control Manager and Data Analytics Manager.

Apr 2021 – Present | ORTOPAC SA de CV (Head of Supply Chain)

Manage the end-to-end supply chain operation from planning to final distribution to customer assuring OTD, leading a 20 people team.

Provide forecast and demand planning of medical supplies (S&OP).

Close successful negotiations with international suppliers and vendors (Asia region).

Deliver the Open to buy and the KPI ́s for the department.

Achievements

ü  Created a replenishment algorithm achieving a 0% Out of stock and an annual inventory turnover of 4.13 vs a goal of 4.

ü  Increased monthly avg. sales volume 200% by OTD. Jun 2018 – Apr 2021 | SHASA (Demand Planning Sr. Manager)

• Manage the full cycle (end to end) supply chain product ́s life from PO ́s creation until its sale.

• Lead the purchasing managements and planning team (10 people).

• Identify and maximize every fast mover SKU, by forecasting, replenishing, and improving its OTD.

• Reduce vendors lead time by data analytics and procurement integration.

• Planning and manage the company Open to Buy (S&OP), lining up with financial figures (P&L) and

optimizing inventory turnover.

Achievements

ü Improved restocking method for the winter season, implementing curves by product category,

achieving 17% 18 vs 17 and 16% 19 vs 18 representing $500M.

ü Negotiated with suppliers in the pandemic season to delay delivery volumes (replenishments) over

the next 8 months and maintain a 3-turnover inventory.

ü Save up to $50M by a shipping strategy splitting into maritime and air.

Jan 2015 – Jun 2018 | MILANO (Supply Chain Manager Allocation & Planning)

• Allocated the merchandise to all point of sales in Mexico (300 stores) by designing and improving the

allocation process to balance all the stores and maximize the inventory turnover.

• Manage the Allocation and Purchase Management teams (9 people).

• Lead the strategic projects: "Warehouse automatization", "JDA Allocation software" and "Automatic

Appointment for vendors".

• Planning the OTB for daily and seasonal merchandise such as "Back to School" and "Holiday season".

• Tracking every purchase order to assure its arrival to de DC and its shipment to the stores.

Achievements

ü Increased winter seasonal products sell-thru from 70% to 91% by planning the winter OTB with a sell-

thru methodology.

ü Diminished the slow-move inventory by 50% with the successful implementation of JDA Allocation

Software and developing key algorithms to use it.

ü Eliminated the overtime pay of the DC with de automatization of the appointments for vendors.

Jan 2007 - Jan 2015 | LIVERPOOL (Commercial Project Jr. Manager & Sr. Demand Planner)

• Coordinate the Liverpool projects oriented to the commercial area, including the strategic projects:

Allocation and Central Warehouse automatic replenishment.

• Deliver the demand and commercial plan of the Computers, Cell-phones, TV ́s, Suits, Dress shirts,

dress pants and kids shoes departments.

• Calculate de Open to Buy (OTB) of the department and the balance scorecard of each vendor.

• Manage a 2,000 SKU catalogue of basic merchandise.

Achievements

ü Increased the final gross margin of the computer department from -3.5% to 7.0% by modifying a

promotion from 20% to 10% off.

ü Increased the inventory turnover of the kids’ shoes department from 3.2 to 4 due to the project of

warehouse replenishment.

ü Increased sales 70% for the TV department during the 2010 Soccer World cup with an accurate sales

forecast having a sell-thru of 94%

2002- 2006 Mechanical and Industrial Engineering bachelor’s degree, Tec de Monterrey (ITESM).