Alfonso Ramos Chávez

• +20 años experiencia en posiciones de liderazgo en la industria farmacéutico y dispositivos médicos.
• Experiencia local, USA, regional LATAM en compañías como: Johnson & Johnson, Merck Sharp & Dohme, Janssen, Fresenius, Baxter.
• Resultados sobresalientes en cada posición.

Fresenius Medical Care. Mexico City       2014 – 2021

Commercial Director
In charge of a team of more than 150 employees organization, reporting to the President & General Manager for Mexico. Accountable for the P&L, and more than $XXMUSD in sales, leading the sales and marketing team, market access, regulatory, customer service, business legal, training, sales administration, CRM, technical services, quality and documentation system.

Johnson & Johnson, Medical. Mexico, City.       2008 – 2013

Business Unit Director
Accountable for a team of 32 employees reporting to the Ortho Clinical Diagnostics VP, for Latin America.  Guaranteeing a 14% growth of the largest business unit for J&J and generating a 60% profit through the development and execution of commercial strategies, which included negotiations with hospitals in the public and private sectors, management of indirect channel (distributors and integrators), launching new products and the developing of my direct team.

Franchise Director         Sep 08 – Dec 11
In charge of a team of 23 employees organization reporting to the Sales and Marketing Regional Latin America Director for “Advanced Sterilization Products & Women’s Health”. Managed the ASP & WH franchises with P&L accountability besides distribution, inventory handling, training and HR.

MSD (Merck Sharp & Dohme)        1996 – 2008   
Regional Sales Director Mexico       Jul 08 – Sep 08
Reporting to the Sales and Marketing Director of the business unit, leading 7 sales managers and 70 representatives. In charge of sales for the Cardio Metabolic line.
   
Marketing Director Ecuador        Jul 07 – Jul 08
Reporting to the Managing Director and directing a team composed of 10 employees. Accountable for Marketing and Health Care Compliance.
  
Regional Marketing Director for LA (Merck & Co. NJ, USA)    Aug 04 – Jun 07
Reporting to the Marketing Executive Director for Latin America and member of the Global Marketing Team of the cardiovascular & metabolic  / respiratory line. Dotted line responsibility for a team of 12 product managers in Latin America. Accountable for developing global and regional marketing strategies for Vytorin, Hyzaar & Cozaar, Singulair. Participated in the global team responsible for designing the worldwide launch plan for Cordaptive.

Sr. Product Manager Singulair       Oct 00 – Jul 04
Reporting to the Business Unit Director. Accountable for developing marketing and sales strategies oriented to deliver the business goals.
• Achieved asthma market leadership and consolidated its position through: teamwork, empowering the sales force, sticking to the right strategy and accompanied of extensive CME programs and targeting. 
• Singulair inclusion into the National Basic Formulary, achieving sales for more than $20M USD in the first years, through patients societies approach, disease experts support at government level, and cross- functional team work within MSD. 
• Successfully launched the allergic rhinitis indication for Singulair with innovative and aggressive marketing strategies and programs, obtaining different recognitions:
• Leadership in the asthma and allergic rhinitis market.
• First place in sales in Latin America, 7th place in sales and 5th place in growth worldwide.
• Best performance product in 2003.
• “Merck Marketing Award as Best Franchise of the Year”.
• International communication award: “Dalton Pen Award” (March 2004).
• National communication award: “AMCO Award” (December 2003)
 

Product Manager: Urology, Dermatology, Neurology, Oncology   Aug 96 – Sep 00

Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM).   
Bachelor’s Degree in Business Administration

Currently pursuing a master's degree in marketing (European Business School)