Ana Laura Lavarrios

I have extensive experience in product management and growth strategies. As a Product Manager and Growth Vertical Leader at Kontempo since December 2021, I have been responsible for scaling the two-sided marketplace. By implementing impactful growth and expansion strategies, I have successfully driven a 30% increase in Live Merchants. One of my key contributions has been improving the onboarding experience for clients. By taking ownership of customer journey mapping and utilizing my expertise in product design, UI design, and wireframing, I have enhanced the platform's usability and navigation, resulting in a more intuitive experience for our diverse customer personas. Additionally, I have played a crucial role in developing clear and compelling product positioning and messaging based on market research. This has led to the creation of a branding book, DEMOs for sales, and media assets for the website, effectively communicating the value proposition to potential customers.

Prior to my current role, I worked as a Product Manager at Konfío from June 2021 to October 2022. During my tenure, I leveraged insights reporting, A/B testing, and data analysis to drive data-based decision making. By identifying trends and addressing bugs, I significantly improved the platform's funnels and enhanced data categorization, providing more accurate and actionable strategies. I actively contributed to the Product Development Life Cycle, creating product requirement documents (PRDs) and coordinating Sprints with cross-functional teams to ensure timely delivery. One of my notable achievements was coordinating with the marketing team to implement automated activation and retargeting communication flows, resulting in a 30% increase in leads conversion.

Additionally, I have experience in marketing and community engagement. As a Marketing Intern at Rutopía from February 2021 to June 2021, I produced engaging social media content aligned with the brand's voice, which led to increased community engagement. I also developed targeted marketing proposals that introduced new approaches and expanded into new markets, contributing to increased brand recognition.

In my previous role as an International Affairs Coordinator at the National Banking and Securities Commission (CNBV) from June 2019 to August 2021, I developed and executed strategic plans for international cooperation, resulting in the organization's adhesion to four new working groups. I successfully managed logistics for diplomatic meetings with international organizations and collaborated with external partners to launch effective programs targeting underserved populations in Mexico.

Furthermore, I have demonstrated leadership skills in my roles as National Community Manager and Local Board President at IMEF Universitario. As the National Community Manager from January 2017 to December 2017, I analyzed community feedback and metrics, identified improvement opportunities, and achieved a 15% increase in overall satisfaction rates. I also oversaw and trained a diverse committee of 80 members, effectively managing their performance and development, which resulted in a notable 25% increase in their performance ratings. In my role as the Local Board President from January 2016 to December 2016, I planned and executed events with meticulous attention to detail and innovation, achieving a 30% increase in attendee participation compared to previous editions. I implemented performance metrics for projects and standardized responsibilities, leading to a 15% improvement in overall project efficiency.

Overall, my diverse experience in product management, growth strategies, marketing, and leadership roles has equipped me with a strong skill set to drive success in various organizations and contribute to their growth and expansion.

I studied Actuarial Science and International Business, but I've driven my career towards Product Management, Marketing, Growth and Personal Development.

I consider myself as a generalist, not specialist on anything but with knowledge and perspective from different subjects that combined together, can bring a broader perspective