Andrea Valdés

Early in my journey, moving abroad revealed inefficiencies in how organizations connect and collaborate across borders. This sparked my passion to build resilient, optimized processes that deliver real, measurable impact worldwide.

As a student of International Relations who has lived in Mexico, Costa Rica, and Canada, experiencing diverse cultural contexts has sharpened my adaptability, cross-cultural communication, and strategic vision. This global perspective has been essential in how I support nonprofits and projects: by increasing campaign budgets, optimizing client relationship processes, and managing large databases to generate actionable insights. I’ve also secured valuable partnerships with organizations around the globe.

Currently, I’m deepening my expertise with digital marketing and data analysis tools such as Power BI, CRM platforms, and content management systems. These skills have led me to efficiently support and optimize large-scale campaigns with strategic, data-driven solutions.

Driven by a passion for global outreach and innovation, I’m excited to keep growing at the intersection of strategy, technology, and impact, turning challenges into opportunities and creating meaningful change worldwide.

Tengo experiencia en marketing digital, análisis de datos y comunicación institucional en contextos internacionales. Actualmente apoyo la ejecución de campañas digitales para LATAM en The Estée Lauder Companies, participando en la gestión de SKUs, activos creativos, contenido en plataformas y estrategias de visual merchandising para e-commerce. Manejo herramientas de análisis como Power BI, Oracle BI y Looker Studio, además de validación de assets en Figma y optimización SEO.

También he colaborado en el sector social con Fundación Tutator y YCDP Canada, donde desarrollé habilidades de comunicación empática, outreach, gestión administrativa y coordinación de eventos. Estas experiencias me han permitido combinar la parte analítica y estratégica con una orientación clara al servicio y la organización.

En conjunto, mi perfil se caracteriza por integrar capacidades en marketing digital y e-commerce con experiencia en proyectos sociales y comunitarios, lo que me permite adaptarme a diferentes entornos y aportar valor tanto en el sector corporativo como en el social.

University of Calgary — Calgary, AB, Canada (online)
Bachelor of Arts (B.A.) in International Relations
2021-2026 (Expected)

• GPA: 3.2/4.0
• Cursos Relevantes: International Development, Political Analysis, Global Security, Generative AI, Business Anthropology

Prepa Anáhuac México Campus Oxford — Ciudad de México, Mexico
High School Diploma
2020–2021

• GPA: 3.99/4.0
• Honor Roll A Placement