Beatriz Begne

Award-winning communications, marketing, & events strategist with 20+ years with track record in the development and implementation of business and brand communications strategies that have driven significant growth in sales, profitability, market share and brand loyalty, across national and international markets.

NISSAN MOTOR COMPANY - Head of Communications, PR, Events and Partnerships

ROLE SUMMARY: I seek to establish Nissan as the world’s most trusted company through purpose-driven storytelling that drives advocacy; inspire a culture of optimism, competitiveness, and creative excellence among our Communications team and partners; build our brand and create desire for our products and services; and demonstrate our drive to create value for our stakeholders through Nissan Next Program, across Mexico, Latin America, Caribbean Region, and USA. 

• In this position I serve as an accelerant for the company’s transformation, working to advance Nissan’s business success and future vision through innovative, world-class communications that unlock new value.

MASTERCARD INTERNATIONAL - Director of Communications and Brand Experiences

ROLE SUMMARY: I was responsible for the strategic communications plans, digital and brand campaigns, sponsorship activations, brand experiences, and events, designed to help business growth and revenues. 

• My biggest challenges were the creation of strategic storytelling to advance Mastercard’s reputation, preference for digital payments, and increased fan base through the award-winning Priceless campaigns and sponsorships across Latin America and the Caribbean region.

MERCEDES-BENZ MEXICO - Manager Marketing and Public Relations

ROLE SUMMARY: I was responsible for the development, and implementation of all marketing plans, strategies, promotional programs to drive interest and sales including campaigns, events, marketing, and PR activities for Mercedes-Benz, and sub-brands: AMG, Maybach, and smart. 

• My biggest objective was the development/implementation of the ¨Transformation plan¨ to change Mercedes-Benz's image perception, attract younger consumers, and grow market share in the luxury segment. The new business model was focused on four areas: 

1. Strong marketing mixes promotional strategies: Media investment, new partnerships  
2. Competitive new product line-up with a full range of 16 models 
3. Built brand awareness through unique lifestyle customer-centric activities.
4. New Dealer Business strategy fully aligned with Mercedes-Benz brand guidelines

• Communications Bachelor’s degree.

Anahuac University North Campus / 1996-2001

• Integrated Marketing Communications Master's Degree

Anahuac University North Campus / 2002-2004