Ben Lorenz

Synopsys – Global Product Manager & Business Development (2022–Present)

• Reignited growth in virtual prototyping solutions by repackaging and repricing SaaS solutions after multi-year stagnation to grow bookings by 20% two years in a row
• Managed product roadmap to enhance workflow and add $3 million to pipeline
• Managed worldwide channel partners and strategy to increase profitability by 40%
• Presented a webinar on EVs that became #1 performing marketing asset worldwide
• Rewrote marketing materials, presentations and product datasheets for more impact
• Spearheaded alignment between GTM channels, engineering and marketing: first to use “Next Gen” sales for automated marketing campaigns and back-office support
• Sponsored multi-million-dollar donation as Ambassador to Kettering University

MBExperts, Inc. – Co-Founder (2017–2021, halted by COVID restrictions)

• Led IP development, patent pending, regulatory strategy, and go-to-market planning
• Incorporated medical device company in Canada and the USA
• Prepared for FDA Class II device regulatory approval
• Pitched across North American startup ecosystems (UC Berkeley, MassChallenge, investors at NYC Belgian Consulate and in Boston)
• Earned acceptance into the Biomedical Zone at the DMZ Incubator (Toronto, Canada)

Autodesk GmbH – EMEA Channel Strategy Lead (2015–2016)

• Optimized partner network in high-growth regions, driving double-digit revenue increases
• Acted as customer advocate for future product development

ZF Friedrichshafen – Global Account Manager (2013–2015)

• Managed $500 million in automotive business across Europe, USA, and China
• Led audit that recovered $1.5 million and reversed service part losses into 20% profit margin

FOOKE USA – Western Hemisphere Business Development Director (2011–2013)

• Launched US subsidiary of German parent
• Opened $7.5 million at new logos within 1.5 years at aerospace manufacturing and automotive design studios
• Built reseller and service networks across the Americas
• Introduced digital marketing and social media channels for market awareness campaigns
• Reported to Board of Directors

Witzenmann USA – R&D Supervisor (2006–2011)

• Delivered unparalleled 100% on-site success working at 10 customer proving grounds
• Supported sales, led technical presentations and training for OEM clients

Tenneco, Inc. – Systems Integration Leader (2003–2006)

• Founded and led new department in validation, test and measurement for durability simulations, and physical and acoustics testing

HBK (nCode) – Sales/Account Management (2001–2003)

• Opened first engineering software business in Mexico
• Delivered technical demos and training in Spanish

🎓 Education

M.Eng. of Biomedical Engineering
Martin-Luther-Universität Halle-Wittenberg, Germany

• Thesis: TENS Device Development & Gait Analysis
• Special Project: 3D Printer Build & Optimization

B.S. Mechanical Engineering
Kettering University, Flint, MI

• Thesis: Finite Element Analysis of Human Eye & Contact Lens, Pass with Distinction at  CIBAVision/Novartis
• Foreign Study: Universidad de Zaragoza, Spain, taught 100% in Spanish

B.A. Spanish
Louisiana Tech University, Ruston, LA

Technical Product Management: An Introduction, Skillsoft

Product Management, Universidad de Palermo, Argentina

Google Digital Marketing and eCommerce certificate, Google

Lean Product Development certificate, University of Michigan, Ann Arbor, MI

🏅 Athletic Distinctions

UltraMX515 Zacatecas, Mexico; IRONMAN® Vichy, France; Detroit Free Press Marathon

SaaS GTM Marketing Sales Business Development Legal Distributors Channel Partners Account Management Product Management Jira Confluence Word PowerPoint SEO social media CRM 

Máster de ingeniería biomédica, Universidad Halle, Halle a.d. Saale, Alemania

Licenciatura en ingeniería mecánica industrial, Kettering University, EEUU

Licenciature en idioma español, Louisiana Tech University, EEUU