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Mexico City
Carla Vázquez

Carla Vázquez

Creative Strategist

Marketing / Publicidad / Relaciones Públicas

Mexico City, Ciudad de México

Social

Servicios ofrecidos

I am a Data Analyst in transition. Today I am expanding my knowledge and skills in structured Query Language (SQL), R Studio, and Python for databases. I acquired visualization skills in Tableau through the 2023 Data Analysis course offered by Google.

I have more than ten years of experience working in Advertising and Digital Marketing Agencies in the Creative Department. During this time, I developed communication skills, problem-solving abilities, campaign visualizations, presentations, and project management skills while collaborating with teams of five to ten members. I have worked with various companies including Amazon Prime Mexico, Nescafé, the beer industry, the automotive industry, among others. Additionally, I have gained knowledge in platforms such as Google Analytics, Google Ads, and Google Search Console to implement advanced Digital Marketing strategies.

I stay updated on the implementation of artificial intelligence in the workplace.

Creative strategist
Digital marketing
Advertising
Data analyst
Tarifa aproximada: MXN$ 1,200 por hora

Experiencia

E-commerce Creative Strategist 2023 - 2024

I worked at Etnikan as Creative strategist, utilizing tools such as Google Analytics, Google Search Console, Google Merchant, and Google Tag Manager to enhance digital funnels.

Advertising Creative | Jr | Sr |  Associate  | 2012 - 2022

Experience of over 11 years in developing advertising campaigns for both digital and traditional media, focusing on B2B and  B2C business models. Specialization in communication strategies tailored to various budgets and specific needs, including the creation of conceptual presentations and storytelling narratives for the target audience. Successful management of teams of up to ten members. In the last year, I have obtained certification in Knowledge in using platforms such as Google Analytics, Google Ads, for advanced digital marketing strategies. Commitment to team success and continuous professional development.

Educación

Universidad  Nacional Autónoma de México  

Faculty of Arts and Design | Three-dimensional supports | Corporate Image | Semiotics 

Leuphana Universität Lüneburg  |  Social Entrepreneur MX | Business Plan

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