Daniel Rosas Urrea

Versatile engineer with 24 years of experience in manufacturing, quality, engineering, and logistic environments. Used to work under high pressure with a strong ethics and engineering background developing and applying knowledge to achieve corporate and personal objectives. Strong leadership and teamwork with 18 years in management positions.

AVOCADO GREEN BRANDS                                                                                  August 2022 – September 2024

Plant Manager (Operations)                                                                                                      

• Lead the transfer operation from US to Mexico, where formed a team to develop efficient processes.
• Reduce scrap 9% using work order analysis and training to direct and indirect personnel, $45K a year.
• Development of strategic productions plans to increase production efficiency.
• Cost reduction project management, in 2023 up to $90K a year.
• Define and maintain efficient flows of material in production based on forecast and cycle time.
• Build a safety culture, working with the HR department to create a training matrix focused on employee safety. 
• Manage budget to align with goals of the business.
• Inventory control maintaining inventory accuracy
• Reduce COPQ 17% by using DMAIC methodology.

UREBLOCK S.A. DE C.V.                                                                                                  January 2001 - July 2022

Regional Manager                                                                                                                June 2019 – July 2022

• Lead the fastest growing mattress production operation in Mexico, working with cost plans, initiatives in process, and quality changes, using Lean tools, and thus respecting the budget defined for each business area.
• Management of 1600 employees, in two sites: Tecate (500 employees) and Monterrey (1100 employees).  Standardize operations in both plants using the best practices of each of them. As a result, the operating margin increased by 11%.

Plant Manager                                                                                                               February 2014 - June 2019

• Turnaround the site into a more profitable, improving key performance metrics related to safety, customer experience, quality, productivity and cost.
• Lead the plant growth by negotiating and complying with government authorities about specific regulations. 
• Improve customer service and communication between the commercial and operational departments, which resulted in an increase of 24% in sales.
• Savings in purchases and services for more than 70K USD performing a strategy in the purchasing and logistics team.
• Establish and maintain business standards for accuracy, productivity, and reliability.
• Prepare annual performance reviews and reevaluate processes.
• Ensure regulatory, compliance, and legal rules are followed.
• Manage budget to align with goals of the business.

Production Manager                                                                                                   July 2006 - February 2014

• Increase mattress production by 40%. 6500 to 9000 units in three months using strategic planning.
• Increase inventory accuracy from 85% to 98% in 7K part number warehouse by using LEAN, 5’s, and layout techniques, defining specific activities and responsibilities to each group member.
• Responsible for managing and organizing the work operational departments.
• Materials planning based on a weekly forecast.
• Analysis of manufacturing process to reduce scrap and dead times.
• Preventive maintenance coordination.
• Warehouse FIFO coordination.

Production Supervisor                                                                                                         April 2002 - July 2006

• Reduce shipping expenses by 60K / year, by truck driver training in fuel-saving techniques.
• Improved on time delivery by 13% from 85% to 98%.
• Shipments logistics planning. 
• Raw materials supply for company clusters across the country.
• Shipments expenses analysis.
• Preventive maintenance coordination.
• Production planning and follow-up based on customer’s POs.

Quality Engineer                                                                                                             January 2001 - April 2002

• Increase the quality indicator from 94% to 98% using the Jidoka concept.
• ISO-9000 lead implementation.
• OOB (Out of Box) audit coordinator.
• Lead on scrap and process defects improvements.

FLEXTRONICS MANUFACTURING MEX. S.A. DE C.V.

Manufacturing Engineer                                                                                           January 2000 - January 2001

• BOM creation and maintenance.
• Capacity and capability analysis.
• New Project introduction.
• ECN implementation.

BS Industrial Engineer.    (1996-2000)

ITESO Guadalajara, Jalisco. 

Lean Manufacturing Academia Lean Sigma. (2010)

ITESM Tijuana, B.C.