Daniel Ruvalcaba

I am a Mexican man graduated from Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM). I have an International Business bachelor degree and a specialization in finance. I have been happily married for 18 years and we have two daughters.   

I have received my work experience from my own business. I currently work as a marketer of advertising, sponsorships and commercial alliances for the most important sports leagues in Mexico, as well as contributing to NFL (National Football League) teams in Mexico and other highend professional sports events. I also design, sell and run turnkey projects of LED technology for stadiums and panoramic outdoor and indoor.

I currently work as a marketer of advertising, sponsorships and commercial alliances for the most important sports leagues in Mexico, as well as contributing to NFL (National Football League) teams in Mexico and other highend professional sports events. I also design, sell and run turnkey projects of LED technology for stadiums and panoramic outdoor and indoor. Before getting in the sports marketing industry, I ran a company which main activity was catering service to enterprises that have productive process set up in Mexico. This company gave me the opportunity to set up relationships with worldwide companies like Caterpillar, Philips, Renault, General Electric, Fruit of the Loom, among others; being their food service supplier working under the strictest quality standards. We came to have more than four hundred employees that serve daily around 20,800 meals in five different cities. I oversaw different administrative areas like purchases, finance, sales and customer service. On October of 1999, I took over the integration process of the company, which was successfully done in 2 years. We came to supply ourselves with more than 85% of the raw material that we demand. This process consisted in developing our own suppliers by elaborating and analyzing the financial projections and feasibility studies, introducing performance measuring controls and interpreting the information for the decision making. Finally, since October 2002, I have been working as the customer service and sales Director. My top skills and achievements ⁃ Highly developed Customer service skills, such as empathy, effective communication and problem solving ⁃ Experienced Project Manager highly oriented to negotiate and resolve conflicts ⁃ Create B2B sales strategies (15-year experience) for the service industry, sports marketing and advertising ⁃ Strong leadership skills ⁃ Persuasive speaking ⁃ During 2020, we successfully offered a profitable solution to different soccer clubs in Mexico to offset the losses generated by the absence of people in the stadiums, installing led screens in the seats sections. This generated added space for TV advertising, increasing their revenue by 50%. ⁃ Throughout my experience as Sales and Customer Service Director in the F&B industry, I closed deals with important companies, such as Caterpillar, General Electric, Linamar, Toshiba, LG Philips, among others. We kept those accounts for 6 to 8 years, with constantly growing satisfaction levels.

I am a Mexican man graduated from Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM). I have an International Business bachelor degree and a specialization in finance.