Daniela Burgueño

Motivated, hardworking, and idea-driven with prior experience in the marketing field, which has enabled me to develop strong business strategy, consumer insights and data analytical skills; seeking to apply them for achieving competitive advantage and innovation, improving revenue and marketing share. 

(2019-2020) Personal Care CDT - Colgate Palmolive: Delivered timely and actionable recommendations from the sales and SOM performance analysis along with behavior metrics,  boosting category's competitive advantage vs. competitors.

(2018): Retail Services Intern - Nielsen Company: Conducted detailed analitical studies to generate business solutions, influencing the creation of costumer first mindset to attract, retain and increase costumer value. Ganeraetd and targeted marketing segmentations for new opening stores.

B.A. Financial Management - ITESM Tec de Monterrey: Global Average: 95

Semester Abroad - Business and Management - Innsbruck, Austria