Daniela Garcia

Marketing & sales professional with over 8 years of proficiency in pharmaceutical industry, I have worked in different portfolios such as OTC products, nutritional supplements and high specialty healthcare products. I have wide experience managing marketing budgets, execution of marketing campaigns, multichannel strategies, data analysis & organization of CME events.

B. Braun - Analgesia Product Manager
Jan 2024 - Actual
 

Injectable Drugs Product Management
Market information analysis
Developement of CME with Associations and Private hospitals
Contact with national and international KOLs to incorporate new molecules into government institutions and private hospitals
Product distribution to improve ROI
Negotiation with distributors and business partners
Planning the dexmedetomidine launch event
Business oportunity review and follow up
 

Special Assigments:
BU forecast 2024 leadership
Developement of marketing activities for BU

Carnot Laboratories - Senior Marketing Associate Respiratory BU
Mar 2023 - Nov 2023
 

Marketing brand plan 2023 /2024 for high specialty and primary care products
Launch product tracking
Analysis of private market audits
Development of internal and external medical events
Metrics and KPI reports according to market insights
Marketing strategies to improve efficiency of sales force
Budget control
Negotiation with suppliers and business partners
Product profitability monitoring
Product Placement in pharmacies and self-service stores
Lead efforts of multichannel strategies for OTC products

AbbVie Pharmaceuticals - High Specialty Sales Representative
Apr 2021 - Jan 2023
 

Promotion of high specialty products (Botox - neuroscience chronic migraine, Mavyret - HCV & Zemplar - Nephrology).
In-site & On Line Medical promotion, service, and demand generation, aimed to Government Institutions and Specialized
Private Hospitals (CDMX, Ed Mex, Sinaloa, BCN, Chihuahua).
Implementation of the commercial strategy.
Inventory and supply monitoring in every hospital.
Distribution of products in the private market through strategic partners.
Follow-up of specific patient profile requests.
Execution of dosing workshops.

Master in Finance
Universidad del Pedregal - Sept 2017 - Apr2019
Avg: 9.67 / 10.00 Profesional ID: 13843581
 

Specialty in Finance in Senior Management
Universidad del Pedregal - Sept 2017 - Jul 2018
Avg: 9.83 / 10.00
 

Bachelor on International Marketing
Universidad del Pedregal - Aug2013 - May 2017
Avg: 8.90 / 10.00 Profesional ID: 11374076