Daniela Mejía

Designer with more than 6 years of experience in the ideation, development, and monitoring of acquisition, retention, and loyalty projects in the retail and health industry. Customer-centric thinking and extensive knowledge of the levers of value for the improvement of the user experience.

Strong communication, relationship, and leadership skills, attention to detail, and remarkable management of cross-functional teams. Exceptional critical thinking, problem-solving, and decision-making abilities.

Clivi Health, Patient Experience Project Manager, September 2022 – December 2022

• Led the launch and first 3 months of operation of a new product, with which the company achieved the sales goal per month, increased LTV and reduced churn rate in 60%.
• Modified the communication tone of the brand with the patient, obtaining a significant improvement in the response and achieving an engagement score of 85%. 
• Developed strategies whose insights became actionable that allowed the company to improve sales, onboarding and support processes.

Yo También vivo con diabetes, Marketing Project Manager, August 2017 – August 2021

• Built a digital community of 6,000 patients with diabetes and their families for which I created medical-educational digital content for all digital channels (Email marketing, Facebook and Instagram).
• Implemented and monitored user acquisition, retention and loyalty strategies, making sure to collect valuable insights through indicators that contributed to increased reach, engagement and conversions.
• Managed projects and resources for more than 300M COP with pharmaceutical laboratories such as Abbott, Sanofi, Novo Nordisk, Amgen and Astra Zeneca, for whom I developed successful marketing strategies at a national level, on time and on budget.
• Led the construction project of the website and e-commerce with the product team.

Grupo Éxito, Marketing Analyst, April 2015 – May 2017 

• Designed successful communication campaigns for internal and external clients.
• Advised and accompanied the growth B2B strategy among the more than 1,500 points of sale nationwide and, based on the identification of improvement opportunities, we optimized the final customer's shopping experience.
• Coordinated customer loyalty programs in conjunction with the commercial and brand team, achieving an increase in sales of 12%.
• Led a team of 4 design assistants located in Bogotá, Cali, Medellín and Barranquilla, ensuring the achievement of brand positioning and sales objectives at the company.

• Google Project Management Professional Certificate, Coursera | Google Career Certificates, 2022 - Present.
• Master of Psychology, Pontificia Universidad Javeriana Cali, 2021 - 2022.
• Data Analytics Methods for Marketing, Coursera, 2021.
• Industrial Design, Universidad Autónoma de Manizales, 2007 - 2012