Darío Manuel Crespo Ortíz

I have been former employee of main International companies leaders in their field such as: DirecTV, Iusacell, Telefónica and Brightstar; Worlwide logistics operator of OEM´s; Device Manufacturers, Carriers and Retailers, based in Miami, Fla. USA and Servitron: Nationwide Radio PTT & Trunking service provider, also Price Waterhouse and PepsiCo involved in Telecomm, Satellite TV, Consumer Goods (FMCG) & Logistics 3PL environments in México; NOLA, CA and the Caribbean, focused on Business Strategy,  Sales Channels and Product Development  aligned to achieve targeted sales goals with profitable growth. 

Highlights:

• I´d like to enhance my professional experience and knowledge of +15 years in Telecomm and Satellite (DTH) environments: Voice and Data solutions, GPS;: Ethernet, Internet, Video solutions: Delivery Digital Media, secure and reliable with high quality, Radio Trunking and PTT. Deployed of unified ONT/OLT Device Management and broadband service activation for FTTx, Any- PON-GPON, XG-PON, XGS-PON.
• Evaluation, quotation and deployment of optical fiber and cable services, also deep knowledge in Sales, Business Strategy, Account Management in the Retail environment.
  • Integrators: Software and Hardware solution developers

Develop Strategic business alliances with key partners such as: 

• TV Content Producers: HBO, FOX, Disney, Warner TV, Disney and some other alike to introduce best TV Direct to Home (DTH) offer.
• Carriers in Mexico, NOLA and the Caribbean to develop and launch cross sales initiatives (Alliances & Partnerships) to increase sales sell in and sell out 
• OEM´s Device Manufactures to achieve best product portfolio & roadmap.

Main professional experience and business knowledge:

• Business Development & Strategy: Develop ABP within the US Corporate Office, Sales Forecast, Budget Allocation & P&L.
• Demand Planning: CPFR Methodology aligned according sales forecast, over actual and historic basis.
• Account Management: Named KAM of targeted accounts; América Movil: Telcel in México and Claro, Telefónica, TIGO and Digicel in NOLA and the Caribbean. Responsible of growth and retention of current and new assigned accounts.
• Sales Channels Development: Dealers; CDN (Carrier Dealers Network) Retailers, B2B, Telemarketing, focus to achieve targeted sales goals.
• Financial Analysis & evaluación, aligned to ROI, EBITDA metrics.
• Development of Marketing Strategies focused on demand generation, brand positioning through promotion initiatives, product launches, strategic alliances, cross sales initiatives.
• Product Development: Develop of Road Map & Product line up product & services, It´s includes: National customization, Logistics and warehouse, Pricing, aligned to ROI & EBITDA metrics and Packaging. 
• Demand Planning: Based in CPFR Methodology
• Distribution & logistics:

Achievements:

• Re-launch PepsiCo brands: 7up, Pepsi & Mirinda new packages: PRB in Mexico's Northwest Region. Market Segmentation, Distribution re-routing. Presales data
• Achieve market share growth from 6% up to 26%, through a marketing investment plan of   USD $20M, replicable nationwide.
• Start up DirecTV operations in Mexico's Region, Develop business Strategy of all sales Channels: Achieve opening of+3500 POS, 1M new subscribers with annual revenue of USD $620M. 

Development of AT&T Relationship, customize network data access: APN & VPN to enhance service performance

Career Summary: Bilingual executive with ample professional experience 20+ years in Business Strategy, Sales Channels Development, Account Management, Finance Analysis & Demand Planning, Involvement in Telecomm, Consumer Goods (FMCG) & Entertainment Services environments in Mexico, NOLA and the Caribbean. Specialized in Retail Industry. Focused on identifying and developing business opportunities, achieving results with profitable growth.

Servitron Digital/ México                                                                                     2017 - Actual
Sales Representative, Business Development Manage

• Nationwide Sales Representative focused on delivery Radio PTT solutions for critical missio
• Responsible of Sales Channels development, it ́s includes Carrier Dealers Network (CDN) ,
• Responsible for AT&T Carrier relationship. Signed nationwide distribution agreement.
• Launch Radio PTT TeamVOX APP. Accomplished sales quota of USD $653K, EBITDA:19%

TodoComm, México/ Self-Employee                                                     Feb, 2013 to Jan, 2017 

Business & Product Development Manager

• Reseller of OEM ́S Devices Manufacturer: Samsung, also storage devices and cybersecurity solutions..
• Achievement of sales quota of USD $1.5M, EBITDA: 35%. Focused on Retail & aftermarket.

Brightstar Corp, México, Miami & NOLA, CA & Caribbean                Dec, 2009 to Feb, 2013 Accessories BU Sr. Manager

• Full responsibility in sales for Accessories and companion products BU.
• Product Pricing Analysis, Finance evaluation, Metrics, KPI ́s and Go to Market proposals.Development and execute the ABP within the US Corporate Office.
• Account Management of largest Carriers and main Devices OEM ̈s: Blackberry, Motorola, Nokia.
• Achieved aggressive sales quota of USD $17.5M, EBITDA: 19%

Telefónica, México                                                                                   Jun, 2006 to May, 2009 Corporate Service Manager

• Corporate Service Management: Responsible for growth & retention of assigned target accounts.
• Responsible to introduce and launch innovative IoT, voice and data product portfolio.
• Responsible of largest global accounts. Achieved annual revenue of USD $2.4M with an SLA of: 99.7.%.

Iusacell, México                                                                                        Dec, 2004 to Dec, 2005 Dealers Sales Manager

• Management and back support of Sales Channels: Dealers and Retailers and Department Stores.
• Achieved Annual Sales budget of 120K devices. Revenue of USD $14.4M. •

DirecTV , México & LATAM.                                                                   Jn, 1999 to Sept, 2004 Business & Sales Channels Development Manager

• Responsible for commercial strategy development of all sales channels; Retailers, Dealers, Telemarketing, it ́s includes financial analysis and evaluation, P&L, budget and forecast management. Development and execution of product training, also compensation scheme, according seasonality.
• Annual revenue of USD $620M: 1M Subscribers for the Mexico Region.
• Achieve opening of +4000 POS. Nationwide, Trade Marketing image and POP fulfilment, it ́s includes mainly. Retail, Department Electronic Stores, Supermarkets and key Accounts.
• Improve Company politics and procedures.
• Full responsibility of telemarketing sales channels: +400 Customer Sales Representatives (CSR); 7x24. Achieve 14% of annual sales forecast.
• Metrics, Performance and productivity measurement analysis and dashboards.

CPA. La Salle University, México

MBA: ITESM, Campus Garza Sada