Diana Gallegos

Social Media Manager majored in Communication Sciences with six years of experience in digital marketing and content creation.

Project & Content Manager

Lunave (12/2020 - present)

• Planning and management of digital strategies for branding, e-commerce and social media in brands such as Singer, Toyota, Rich's, Snapdragon and Blasón. • Implementation and monitoring of campaigns on Paid Media platforms based on KPIs and results oriented. • Management and analysis of databases for lead generation planning. • Development of content for social media such as Facebook, Instagram, Twitter, TikTok, Pinterest and YouTube. • Generation of reports, analysis of metrics and decision making based on brand objectives. • Pitches with clients. • Team work coordination. • Planning and supervision of video shooting for content development. • Curation and translation of documents.

Social Media & Paid Media Manager

Priva (01/2020 - 11/2020)

• Planning and optimization of strategies in B2B and B2C digital content for website, email marketing and social media. • Development of content for social medial such as Facebook, Instagram and LinkedIn. • Implementation and monitoring of Paid Media campaigns in Meta Business Suite based on KPIs, A/B testing and driving ROI. • Content optimization for SEO. • Analysis and monitoring of metrics for monthly reports. • Management and monitoring of simultaneous accounts in social media. • Customer service and follow-up via social networks. • Conversation moderation in social media and optimization of interactions. • Development of campaigns for internal communication, writing articles and monthly newsletter. • Team work coordination.

Project & Social Media Intern

United Nations Mexico (01/2019 - 08/2019)

• Generation and coordination of digital projects for website, social networks and United Nations platforms. • Development of content for social media such as Facebook, Instagram and Twitter. • Professional video and image shooting for content generation. • Planning of outreach projects in online and offline mass media. • Planning and logistics of events such as the Breach/Valdez Journalism and Human Rights award. • Research and journalistic pieces writing. • Journalistic coverage of events. • Conducting interviews. • Preparation of institutional reports for internal communication. • Documents traduction. • Contact with media for collaboration and coverage of events.

Content & Community Manager

Imagen Digital Mexico (09/2018 - 12/2018)

Web editor & reporter

Judicial TV Channel, Supreme Court of Justice (01/2018 - 08/2018)

Degree in Communication Sciences

Faculty of Political and Social Sciences, National Autonomous University of Mexico (UNAM). 

Research program

Institute of Communication, Autonomous University of Barcelona (UAB).