Fabian Salcedo Silva

Marketing Director, Digital Marketing Specialist and Content Director.

• Marketing and social media manager. | GVI Grupo Venta Internacional, S.A. de C.V (current).

- Development and implementation of marketing strategies for the line of breast implants, surgical girdles and 7 skincare brands. This includes market research, competitor analysis, developing advertising campaigns, creating marketing materials, and managing media relations.
- Leadership of the marketing team. This includes hiring, training and motivating the team, as well as assigning tasks and monitoring progress.
- Marketing budget management. This includes budgeting, tracking expenses, and reporting on results.
- Analysis of the performance of marketing campaigns. This includes collecting data, tracking key performance indicators (KPIs), and reporting on results.
- Maintaining a solid understanding of market trends and marketing best practices. This includes attending conferences and workshops, reading trade publications, and networking with other marketing professionals.

Achievements:
- Increase in sales of the breast implant line by 5% in 1Q. This was achieved by developing a new advertising campaign that targeted a broader target audience, as well as activities for plastic surgeons.
- Successful launch of a new line of the k-beauty skincare brand COSRX. This was achieved through a comprehensive marketing campaign that included advertising, public relations and social media marketing, on both retail and B2B channels.
- Increased brand awareness of the skincare lines by 50%. This was achieved through a combination of marketing efforts, including advertising, public relations, influencer marketing and the correct market segment identification due to each skincare brand profile and solutions.
- Development of a strong marketing team. This was achieved by hiring and training talented employees, as well as creating a positive and collaborative work environment.
- Implementation of an effective marketing campaign performance monitoring system. This has allowed the company to make more informed decisions about its marketing investments.

• Global Marketing Manager | Látex Occidental SA de CV

• Develop, implement, and execute comprehensive Marketing and Communication strategies (Branding, Digital Marketing and Consumer Behavior) to drive the commercialization of +3,500 products across 100 countries, ensuring brand recognition and awareness. 
• Manage and measure marketing campaign costs, ensuring budget adherence and cost-effectiveness, while maximizing the impact and ROI of marketing initiatives. 
• Report on the effectiveness of marketing campaigns using pre-determined Key Performance Indicators (KPIs), providing insights and recommendations for future marketing strategies and tactics.
• Conduct market research and market intelligence analysis, driving innovation and managing the successful launch of new products, aligned with market demands and customer needs. 
• Optimize brand recognition through targeted campaigns, events, advertising, and the establishment of loyalty programs, with a focus on expanding the brand's reach and impact worldwide. 
• Emphasize market value and competitive advantages of the brand through various channels and sales aids, gaining a deep understanding of the market segment and measuring the results and profitability of communication campaigns. 
• Create and manage a calendar of events, including webinars, conferences, thought leadership contributions, and international expos, to enhance brand visibility, industry presence, and thought leadership. 
• Negotiate with media agencies and secure agreements to produce promotional materials, ensuring high-quality materials that effectively convey the brand's messaging and value proposition.

ACHIEVEMENTS
• New packaging and sets increased an extra 25% of profitability to the company's turnover. 
• Restructured CATMAN (Category Management) and brand portfolios, strategically aligning product offerings, optimizing by 30% the brand's market positioning.

• Regional Marketing Manager | Volkswagen Euro Alemana

•Plan and direct the marketing strategy for multiple companies including Volkswagen, Direct Express, MAN, Peugeot, Isuzu, USAVE, KIA, and Hyundai, ensuring cohesive and effective marketing campaigns for each brand, while leading a team of 10 direct reports. 
• Develop and implement monthly and digital marketing campaigns specifically tailored to the target market of each brand, ensuring maximum reach, visibility, and engagement. 
• Implement digital marketing strategies, including SEM / SEO, SMM, Mobile Marketing, Email Marketing, Display Advertising, Retargeting, Programmatic Advertising, and Traditional Advertising. 
• Coordinate logistics and organize events, including digital events, targeted at prospects to drive ROI and generate leads/conversions.
• Conduct thorough analysis of competitors, their communication strategies, market positioning, and product portfolios, utilizing AI and market intelligence to position the company's automotive brands as preferred choices in target markets. 
• Utilize data analytics and performance metrics to evaluate the effectiveness of marketing campaigns, measure ROI, and make data-driven decisions to optimize future strategies and tactics.

ACHIEVEMENTS.

• Increased sales of 30% in qualified leads via digital marketing.
• Established multi-media campaigns achieving maximum exposure for New Brand Design and identity - also introduced graphic standards - sucessfully increased market share by 25%.
• Increased annual revenue by 45% by planning, organizing and implementing direct and digital marketing strategies.

• Global Marketing | Master Degree | Instituto Tecnológico y de Estudios de Occidente
• Graphic Design | Barcherlor Degree | Universidad de Guadalajara