Fátima Elsie Pérez Serrano

Industrial Engineer with 12+ years of experience managing key accounts and driving B2B sales growth in automotive, food & beverage, packaging, and industrial automation sectors.
Proven track record managing portfolios of up to $44 million in annual income achieving 95% client retention and consistent double-digit sales growth.
Skilled in strategic negotiations with C-Level executives, cross-selling, new market expansion, and long-term partnership management.
Proficient in Salesforce, and Microsoft Dynamics; expertise in pipeline forecasting, consultative sales, and client success strategies.

Graphic Packaging International
Account Manager | Aug 2023 – Oct 2024
Managed a portfolio of key packaging accounts generating over $44M+ in annual revenue, ensuring 95% client retention.
Achieved +25% sales growth in the first half-year through consultative strategies tailored to client needs.
Designed and executed cross-selling and up-selling campaigns, delivering 30% above sales targets.
Coordinated the launch of sustainable packaging solutions, securing 3 new AAA accounts and increasing market share.
Implemented a demand generation plan with digital marketing, achieving +40% qualified leads.
Led customer success initiatives, strengthening executive-level relationships and positioning the company as a preferred partner.
Festo
Key Account Manager | 2021 – Aug 2023
Managed +20 strategic accounts in the industrial automation sector, generating multi-million revenues and driving +20% portfolio
growth.
Negotiated and closed long-term contracts with automotive OEMs, ensuring profitability and customer loyalty.
Increased annual sales by 18% YoY, optimizing automation processes for key customers.
Directed cross-functional collaboration with engineering and operations to deliver end-to-end automation projects.
Positioned Festo as a leader in IoT-enabled automation, expanding brand presence with machinery manufacturers.
Conducted strategic account reviews and performance reporting to senior leadership, supporting data-driven decisions.
Festo - Senior Sales Consultant | 2019 – 2021
Drove +18% annual sales growth by managing automation projects for food & beverage clients.
Achieved 12% cost savings for customers through process optimization.
Led technical-commercial negotiations, ensuring customer retention and satisfaction.
Festo - Sales Engineer | 2017 – 2019
Designed automation solutions for chemical & pharma clients, delivering 12% YoY sales growth.
Coordinated technical project implementations, positioning Festo as a strategic partner.
Developed business models for key clients, strengthening competitiveness.

Industrial Engineering | Universidad de La Salle | 2009 - 2013
Diploma in Operations Management | Universidad de La Salle | 2014
MBA in Finance | UAQ | 2021
Diploma in Leadership | UNAM | 2022
Diploma in Strategic Sales Management | Tecnológico de Monterrey | 2023
Data Analysis Course | 2024
Digital Marketing Course | 2024