FERNANDA OLIVAR

Resourceful and commercially minded professional, more than 15 years of experience in Business strategy based on marketing, consumer understanding, focusing on digital transformation, broad experience managing and cultivating future leaders.

Skilled at Increasing the volume of sales of the companies, strategies based on marketing and Business planning, Proven track record of success in delivering innovative ideas that turn into revenue, improving company´s KPI´s. translating research findings into rich consumer insights, and providing strategic recommendations to grow company’s business

PASSIONATE ABOUT:  Business strategy | Strategic business plan | Opportunities detection | Sales & Revenue Growth | Data Science| P&L | Mass consumption, Specialized/niche markets knowledge| Innovation, Design Thinking | Positioning/ insights/ Segmentation | 360 Campaigns – ROI | Go to market- GTM | KPI analysis- MS| Launch Strategy | Promotions & Licensing| Digital Marketing Strategic Planning | Social media Bought owned & earned media | Influencers/Celebrities| Leads generation, Conversion rate | Relationship building | Effective communication | Client Satisfaction & Retention | Negotiation | Staff Training Development

Sensory Experiential Marketing, Breakthrough Innovation, Digital Marketing