Fernando Casas

Top executive specialized in consultative selling with more than 22 years of successful experience in BFSI and Retail as Sales Director and Product Director. A result-oriented professional with proficiency in leading high-performing sales teams, researching new markets and using data to forecast sales. Local and international hands-on experience developing strategic relationships and influencing all levels of the organization, including executives and C-level; overseeing interdisciplinary and multicultural teams across the sales lifecycle.

GLORY GLOBAL MX / MX Sales Director (Oct 2021 – today)

Responsible for implementing and overseeing the company's overall sales strategy. Accountable of achieve revenue goals in BFSI, Retail, CIT, OEM,  and Casinos industries regarding cash automation solutions (HW/SW/S). 

NAAT TECHNOLOGIES / LATAM Sales Director (Oct 2019 – Oct 2021)

Senior executive responsible for opening markets in LATAM through different strategies (local / channels / ISVs). P&L management and all activities related to ensuring customer satisfaction about digital onboarding, electronic signature, software factory and others. Target achieved 2 M USD latest FY.

L&T INFOTECH / Sales Director (June 2018 – Sep 2019)

Supporting LTI establishment in BFSI Mexican markets generating the first new customers for practices such as big data, analytics, cloud, automation (RPA, BPM), KYC, BPO, AI (NPL)  and others that increase the company presence in the region. 

G & D MEXICO / Regional Solutions Director (Nov 2015 – Mar 2018)

Regional director (MX, CAM and Andean) responsible for annual sales quotas, market penetration strategies and driving innovation for strengthening portfolio with solutions like HCE, wallets, CNP transactions, biometrics (AFIS / ABIS and devices), identity theft, instant issuance and others generating revenue for the first time beyond EMV practices.

FISERV / LATAM Solutions presales (May 2013 – November 2015)

Responsible for pre-sales activities along Latin America, Caribbean and Canada regions about Fiserv’s portfolio with solutions like Core banking, payments ecosystem, Digital channels, AML, Fraud, financial reconciliation, managed services and others for BFS Industry.

YELLOW PEPPER MÉXICO / Product Director (Aug 2011 – Apr 2013)

Strengthening solutions portfolio with innovative products and services related to digital channels, DDA, mobile payment, banking correspondent and non-papers accounts for BFSI and the retail industry. 

BANCO AZTECA S.A. / Product Manager (June 2004 to Mar 2011)

Product manager of passive products (DDA) for governments and corporate banking; managing relationships with local regulators, coordinating efforts between different areas involved in the launching of financial products (general ledger, legal, marketing, digital channels, IT, back-end operations, etc.) generating 100 M MXN in deposits per month.

2015-2015 Master´s degree in Banking and Financial Markets (MBMF). University of Cantabria (Spain)

2013-2015 Master´s degree in Banking and Financial Markets (MBMF). Universidad Anáhuac Norte (México)

2009-2009 Mastère Spécialisé Manager Télécom (MSMT).  Institut National des Télécommunications (France)

2007-2009 Master´s degree in Information Technologies and Administration (MTIA). ITAM. (México)

1998-2003 Bachelor´s degree in Telecommunications and Electronics (ICE). IPN ESIMEUPC (México)