Fredrik Andersson

Freethinker that identifies and builds opportunities. Military, marketing, sales and people management background. Function based professional who works best with a broad perspective. Able to detect areas for growth and

QUALITEST  | 2021 – ONGOING | MEXICO

Engineer supporting Google. Worked and supported several teams both in the US and Mexico including PoP, AQO, MQ and more. 

Consistently delivered results in full and on time. 

Leading the Mexico initiative for volunteering. This includes identifying the relevant organizations to collaborate with, organize the volunteering, communicate and execute and then later evaluate.

Participate in the onboarding program for AQO as a trainer providing sessions to new hires. 

FREDRIK ANDERSSON CONSULTING  | 2018 – 2021 | MEXICO & SWEDEN

Consult in marketing and communications projects for a broad range of clients in real estate, education, jewelry and artisanal design, tourism and hospitality, health and beauty, among others. Business strategy, web design, online and offline marketing and communication plans.

• Created and launched marketing campaign for an international education organization for recruiting new customers through social media and email, with no budget allocation. Three-folded shares and likes on Facebook homepage and groups. Increased reach in email distribution and exceeded the clients expectations with positive feedback from corporate offices in just one month. Established new network of partners who met criteria to promote and consume the product opening opportunities for new projects and customer reach. Created the strategy and content for a new campaign to share on their online and offline accounts.
• Implemented business and marketing strategy for a new Canadian motorcycle tourism company looking to establish new business and an HQ in Riviera Maya, Mexico. Researched and produced a business case with guidelines, timeline, cost & opportunity analysis in 3 months. Marketing research for tourism influx, business opportunities, legal and tax guidelines and permits, personally touring with the Client possible HQs. 
• Developed strategy to increase online presence for a local designer searching to establish a larger following and expand their customer base. Designed a new website, e-commerce platform & social media accounts and content (facebook and instagram). Gained visibility outside of the designer’s hometown and generated international views and visitors who turned into customers. Attracted resellers allowing expansion to be represented in POS in 5 new cities.

SIDECAR ADVENTURES  |  CEO & GENERAL MANAGER | 2014 – 2018 | MEXICO

Created and conceptualized a new tourist attraction in Riviera Maya, one of the most popular tourist locations in the world. Developed a tailored offer of exclusive experiences exploring local culture in a unique way allowing travelers to see the real life & culture in Riviera Maya. Customizable tours to meet local artisans of traditional arts and crafts, discover natural wonders and tasting millenary gastronomy, among others. Lead and developed a team of 6 Concierges in VIP customer service culture. Foster local contacts in different locations carefully selected to partner in the experiences ensuring quality and exclusivity. Develop suppliers and key partners. +200 customers throughout 4 years. Designed marketing and communication strategy, created and maintained webpage, social media accounts (Facebook & Instagram) creating videos and diverse promotional content. Received excellent reviews on 4 different Tripadvisor pages which boosted the business and generated an increased revenue. Reached breakeven within one year.

FREDRIK ANDERSSON PHOTOGRAPHY  |  FREELANCE PHOTOGRAPHER | 2008 – ONGOING

Photography services for diverse projects for corporate & marketing campaigns for consumer products, retail, hospitality, real estate, tourism and cultural affairs. Social and family events. Featured in China, Sweden, Germany and Mexico in diverse media outlets, print and online. Client list:  H&M, Tetra-Pak, Waldorf Astoria Group, Shanghai World Exhibition,  among others.

HARLEY DAVIDSON ADVENTURES  | STORE MANAGER | 2017 – 2017 | MEXICO

General management and leader of a sales and administrative team. In charge of general upkeep of the property: maintenance, health and safety, etc. Lead the commercial strategy to generate more customer influx and sales. Primary communication contact for customer service giving solutions and follow-up earning excellent feedback from satisfied customers. Responsible for administrative and operational activities. Financial reporting to HQ.

• Analyzed online presence & set up social media strategy to reach broader range of customers increasing sales in +20% 
• Lead the project to launch a new SEO website which generated more online traffic which enhanced the visitor experience.
• Extensive research on trending hashtags important for the business and geographic area creating materials 

AIRBNB  | SUPER HOST & TOUR GUIDE | 2016 – 2018 | MEXICO

Property manager for one unit in Tulum available for daily or monthly rent. Promotion through Airbnb site, Booking.com, Facebook ads, and publishing in travel groups online. Responsible for administrative operations, bookkeeping, general housekeeping, interior design & decoration, promotion & marketing. Manage the property setting up renter accounts on diverse platforms. Created media content (photos & text) for publishing and marketing. Only contact for communication with renters. Meet & greet renters, provide attention and customer service. Toured the area with them providing customizable experiences based on their needs and taste.  Follow up with renters ensuring reviews since this is the most important marketing tool for new customers. Offer whatever would enhance their experience and add value.

• Achieved an 80% occupancy rate within the first year of operations vs 50% projection, exceeding the sales goal in +20%. Making sure that I received excellent reviews constantly by fast response to inquiries, maintaining a very high standard of quality, dealing efficiently with any kind of issues with the renters ensuring 100% customer satisfaction. 

INSIDERS EXPERIENCE | LEAD CONCIERGE|  2010 – 2014 | CHINA

Local concierge for high profile and top tier clients providing them with exclusive local experiences. Take VIP visitors and show them the insider’s Shanghai, allowing access to places that would be impossible to access otherwise. Client communication and customer service ensuring high quality and luxury treatment. Cater to groups of tourists from 1-200 people in 5 languages. Satisfy personal interests and customize experiences accordingly, from local architecture, gourmet experiences, local art, cultural outings, among others.

• Achieved 100% customer satisfaction empathizing with them through strong people skills which allows a deeper understanding of the clients needs.  Primary concierge for VIP clients because of track record and feedback.
• Actively participated in the development and creation of new offerings or “expeditions” of 4 days or more, catering towards adventures travelers. Allowed a new branch of experiences and allowed an influx in sales.

GUNNEBO INDUSTRIES  | PROJECT LEADER | 2010 – 2012 | CHINA

Responsible for operational and marketing projects, directly reporting to General Management. Responsible for diverse projects such as Factory/Warehouse/Office construction and operations implementation, IT installation &set-up, develop local supplier network, company outings, official inauguration events, contact point with local media and international PR agencies, in-house sales,  leader of participation in largest exhibition, among others.

BOWLERS  | FOUNDER, CEO | 2002 – 2004 | SWEDEN 

CIRSA  | COUNTRY MANAGER | 2000 – 2002 | SWEDEN 

MCDONALD’S  | STORE MANAGER & HIPO PROGRAM MEMBER | 1998 – 2000 | SWEDEN 

SWEDISH ARMED FORCES/ARMY  | OFFICER  | 1988 – 1998 | SWEDEN 

DERECHOS HUMANOS  | 2020 - 2021 | MEXICO

SPANISH LANGUAGE STUDIES  | 2019 - ONGOING | MEXICO

CHINESE LANGUAGE STUDIES  | 2008 - 2010 | CHINA

MCDONALD’S TOP MANAGEMENT PROGRAM | 1998 - 1999 | USA

MILITARY ACADEMY  | 1990 - 1994 | SWEDEN