Georgina Ruiz

Transformational leader with more than 15 years of experience developing Marketing strategies, managing projects and commercial 
initiatives from start to finish to generate changes in processes and increase profitability, developing cross-functional teams and 
creating business opportunities, with outstanding mastery in P&L, pricing strategies, premium launches, customer experience/journey, 
digital strategies, PR campaigns, E-commerce, ATL, BTL, ROI analysis. 
I have exceptional communication, adaptability, and critical decision skills, making them in change situations and in highly dynamic 
environments; I am self-directed and results-oriented.
 

Mayoly México 2022- 2024

Marketing Director
Responsible for delivering marketing strategic roadmap in order to gain share and reach sales and profit with consistency 
• Responsible to lead, coach, develop and challenge the Mexican Marketing team with strong leadership to continually 
improve marketing support and provide accountability for meeting deadlines of tangible deliverables while ensuring 
quality standards are met and all communications, events, partnerships, etc. are alingned with the strategy.
• Increased compaly sales by 15% on my 1st year on business and 28% on the second year by growing demand. 
• Main core OTC brand +58% last year due to correct targeting. 
• Main Rx brand + 24% vs last year by alinigning message and campaing to audience preferences. 
• Delivered 53% additional revenues due to strategic decisions with media investment and commercial definition vs budget.
• Accountable for new business opportunities for the company (M&A, licitations) and giving advise to the Board. 
o 2 line extension (Iprikene, Probiolog)
o 1 new line with 7 brands
o 2 new brands for 2024 launch
• Five Team members ( 2 Marketing Managers, 1 Trademarketing Manager, 2 Marketing Associates)
• Responsible of developing field sales force (15 hc main cities MX, GDL, TJ, MTY)
Eurofarma México 2021- 2022

Marketing Manager OTC
Area responsible for developing and executing OTC Brands Plans in order to achieve sales and profits results. 
• I developed 360 degrees campaigns for 4 brands OTC brands gaining in L3M, YTD & MAT periods double digit results and 
reversed negative trend. 
• I delivered 35% additional revenues due to strategic decisions with media investment and commercial definition.
• Responsible of analyzing new business opportunities for the company (M&A) and giving advice to the Board.
• Managed the digital strategy to generate relevant information for consumers to provoke them to start brand conversation 
and increase conversion rate with shoppers.

Education
Business Services Master, 2007-2008. Universidad Panamericana (ESDAI)
Business and Marketing Administration bachelor’s degree, 2004-2007. Universidad Panamericana