Hilda Alcaraz Valencia

I have worked on research for innovation including concept tests, product test and packaging tests. Currently I’m part of the market strategy and understanding team where I lead U&A projects, segmentations, brand positioning studies as well as ad hoc research. In my current role I lead research projects from end to end. This has allowed me to develop strong organizational and analytical skills as well as effective communication, ability to work on different projects at the same time while meeting deadlines and objectives. In addition to project management experience I can contribute with my storytelling to bring insights to life.

Project Manager | Ipsos May 2022 - Present

Coordinate market research projects across various countries and developing proposals to address clients' business questions. 

• Crafting comprehensive proposals tailored to meet the specific needs of our clients.
• Overseeing the execution of the entire market research process with a focus on strategy and market understanding.
• Analyzing research results to produce actionable insights that effectively address clients' business questions.

Researcher | Ipsos June 2018 - May 2022

Coordinate market research projects, managing the research process, and generating insightful reports for clients. 

• Coordinating and managing diverse market research projects.
• Executing end-to-end market research processes.
• Analyzing research findings to create reports that directly addressed clients' business inquiries.

Market Research Analyst | Ipsos January 2016 - June 2018

Responsible for coordinating market research projects with special emphasis on the analysis of results.

• Coordinating market research projects with a focus on various methodologies, including product testing, concept testing, product and concept testing, usage and habit studies, and brand positioning.
• Managing the entire market research process
• Analyzying results to generate reports in order to answer the client's business question.

Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Ciudad de México 2010- 2014
Bachelors in business administration
Singapore Management University August 2013- December 2013
Bachelors in business administration with emphasis in marketing