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Monterrey
Ileann Villarreal

Ileann Villarreal

Digital Sales Content Executive

Marketing / Publicidad / Relaciones Públicas

Monterrey, Nuevo León

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Acerca de Ileann Villarreal:

Data-oriented Marketer with experience built in British American Tobacco LANCAR. Pursuing a global career with special interest in implementing data-driven strategies to optimize marketing performance across diverse markets and cultures. Committed to drive innovation and making a meaningful impact in the dynamic intersection of business and technology.

Experiencia

Digital Sales Content Executive, BAT Mexico –  Apr 2024 - Present

  • Currently working on launching a digital sales add-on to our current loyalty platform.
  • Conducted market research and analyzed customer insights to identify digital sales opportunities and optimize content strategies.

Demand Planning Executive, BAT Mexico – Dec 2022 - Mar 2024

  • In charge of Central America with nationwide scope in the seven countries of the cluster.
  • Analyzed pricing, margin mix, stocks, and volume drivers, with both in-market sales (NON DSS) and direct sales (DSS) markets to generate an accurate forecast plan.
  • Collaborated with various departments such as Trade, Brands, Activation, and Supply to guarantee new product launches, migrations, and brand code updates.
  • Exceeds expectations performance review.

Competitor and Cycle Plan Analyst, BAT Mexico – Nov 2021 - Nov 2022

  • Monitored competitor activities and market dynamics to adjust cycle plans accordingly and maintain competitiveness in the market.
  • Collaborated with sales, marketing, and supply chain teams to ensure effective execution of cycle plans and timely product availability.
  • Exceeds expectations performance review.

Brand Activation Analyst, BAT Mexico – Jan 2020 - Oct 2021

  • National scope with focus on traditional channel in Mexico.
  • Implemented incentive schemes to drive brand awareness and visibility.
  • Conducted post-promotional evaluations to assess the impact of promotional activities and identify areas for improvement.
  • Executed promotional plans with a cycle grid following the business objectives.
  • Managed budget, maximizing impact through efficient allocation of resources.
     

Educación

Bachelor in International Business
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

  • Specialization in Marketing Strategies.
  • Graduated with honors.

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