Isabeli Calderón Almodovar

Results-driven B2B Digital Marketing professional specializing in the IT sector, with extensive cross-functional experience: ABM, digital marketing, client engagement, data analysis, marketing ops and process Improvement.

Account Based Marketing Manager

SoftServe

Oct 2022 - Present

Strategize and execution of marketing campaigns for strategic accounts in NA West, aligning with broader business objectives and market trends. Increasing engagement by 50%
Direct the development of comprehensive marketing strategies and plans for strategic accounts, ensuring targeted reach and optimal engagement.

Refine the ABM process throughout the sales funnel, from raising awareness and nurturing leads to customer communication, enhancing overall campaign effectiveness.
Manage the utilization of ABM tools and manage budget, ensuring they are leveraged effectively for optimal campaign outcomes.

Compile comprehensive reports on campaign performance and budget expenditures, providing insights and recommendations for continuous improvement.
Support with copywriting of landing pages, ads, and assets.

Marketing and Business Development Specialist

Praecipio Consulting 

May 2021 - Oct 2022

Managed lead generation initiatives &top-of-the-funnel outreach driving pipeline growth. Designed and executed strategic PPC campaigns on LinkedIn and Google Ads, resulting in increased brand visibility and 20% increase in lead generation.
Redefined lead pipeline reporting, automation, and measurement of marketing impact on revenue, delivering deeper and actionable insights.

Collaborated closely with the campaign manager to develop and implement a targeted Account-Based Marketing (ABM) strategy, personalizing the customer journey and boosting conversion rates.
Proactively restructured and optimized the campaign flow process and URL creation process, enhancing efficiency and better tracking.

Provided broader marketing support, including HubSpot workflow automation, keyword research, and persuasive copywriting.

Client Engagement Senior Manager

MSIGHTS 

Nov 2018 - May 2021

Led a diverse team across NA, EMEA, LAC, & APJ regions, driving cohesive global operations & strategy.
Forged and nurtured high-level strategic partnerships with the client and its advertising agency. successfully negotiating a 30% annual growth in SOW.

Led the orchestration of client marketing projects, efficiently delivering new application features and marketing reports by coordinating agile-based deliverables, managing client SOW, mitigating risks, setting team performance standards, and providing status.
Conducted a transformative overhaul of the lead generation and collection process. Established team KPIs and steered the team towards successfully achieving set objectives. Streamlined data collection processes and upheld quality in client reporting through efficient data management and analysis.

Client Engagement Manager

MSIGHTS

Dec 2015 - Nov 2018

Orchestrated the cultivation & development of high-level strategic relationships with agency and clients.
Managed and mentored the NA and LATAM Client Engagement team, fostering a culture of excellence.

Implemented Agile methodologies for project planning and briefing.
Lead the design & creation of 60+ executive dashboards, providing valuable insights of advertising efforts.
Responsible for data integration rules definition. Worked with the technology team to collect, ingest and enhance data of over 20 digital marketing platforms, including Google Analytics, LinkedIn Ads, LinkedIn Lead Gen, Adobe Analytics, Google Adwords, among others. This involved backend schema mapping, integration rules, metric definitions, and extensive UAT/QA, ensuring robust and reliable marketing data management.

Founder

AdMint 

Jan 2015 - Mar 2016

Strategized, implemented, and optimized organic and paid advertising strategies on Facebook, Google Ads, and Twitter for SMB’s, driving brand awareness and lead generation.
Created of high-quality content, contributing to the overall brand narrative and customer engagement.

Serving as a strategic consultant, providing actionable business strategies, aiding in problem- solving, and driving operational improvements for sustainable growth.

Client Engagement Senior Associate

MSIGHTS 

Jul 2014 - Jul 2015

Cultivated and sustained strategic business partner relationships.
Led comprehensive on-site and virtual training sessions for both clients and agency teams. Developed detailed and actionable digital marketing reports tailored to clients' needs. Executed complex marketing data integration projects, ensuring data accuracy, consistency, and usability.
Expedited resolution of support tickets, delivering world-class customer support.

Client Engagement Associate & Data Operations Analyst

MSIGHTS 

Mar 2013 - Jul 2014

Digital marketing campaign reporting and data analysis.
Overseeing the continuous monitoring and management of platform operations. Facilitating prompt and efficient resolution of support tickets.

Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) 

Bachelor in Marketing Aug 2008 - Dec 2012 

Lorenzo de' Medici

Focused on Marketing Applied Communication. Jan 2012 - May 2012