Israel Alvarado Ramírez

Adaptability | Out of the Box Thinking | Team Leadership | Negotiation | Creativity | Inquisitive. 

Research and Development: Benchmark Analysis | Ideation | Prototyping | User-Product Interaction | Design Thinking | Usability | User/Customer Experience (UX/CX) | (KPIs). 

Processes Design: Mapping | Business Process Design | Work Flows | Frame Design | Customer Interaction | Handoffs | Information Architecture. Branding: 

Brand Positioning | Storming Sessions | Brand Structure | Design | Brand Experience. Marketing: Benchmark Product | Brand Management | Life Cycle Product | Inbound Marketing | Product Launching | Content Creation. 

Innovation: Trend Analysis | Brand Co-Creation | Innovation Management | UX Field Scenarios | Interaction Models | Agile Methodologies.

Tech Mahindra / Apple - Apple Maps Collection Project Manager (Aug. 2022 - 2024)

- Planning routes assigned by Apple in urban, rural, and highway areas, following protocols and saving operational costs for the most efficient routes by using agile methodologies and metrics implementation to ensure data quality and management.

- Conducted data analysis to improve project outcomes and inform strategic decisions.

- Budgeting and logistics management for operators transfer, fleet managing for the proper functioning of the project asset.

- Creating protocols of privacy, confidentiality, and security for the proper execution and operation of the system units and their interaction with the environment.

- Training team members for the operation of different systems, installation, and adherence to protocols with technical support for problem-solving and It’s evaluation through kpi’s.

- Handling navigation and geolocation software used in the digital mapping industry and also specialized management software. 

Tecnológico de Monterrey - Executive Education and Government Linkage Coordinator (Jun. 2017 - Jan. 2019)

- Planning, logistics, and public relations for internal and external events, both in-person and online, including seminars, congresses, press conferences, and interviews, following institutional protocols and tracking KPIs to measure event success.

- Design and development of content as support for training programs (14 in-company programs) targeting public-private nationwide entities, advertising coordination on social media and institutional networks and the develop of internal design área.

- Client and stakeholder relationship development to identify their needs and create training topics tailored to their requirements.

- Managing budget area for events execution and operational processes according to communication and institutional linkage plans.

- Closing negotiations for PEMEX account worth over $5 million MXN for 3 years program.

- New area developing in collaboration with key account managers through CRM, generating an income of $1.5 MXN million. 

General Motors Dealer - Marketing Manager (Jul. 2016 - Jun. 2017)

- Designing and executing the overall strategy for primary market area dealership rebranding by service canvas benchmark.

- Customer journey mapping to enhance customer experience for demand generation, resulting in a 27% sales growth (6 months) through brand recognition and improved positioning inside the primary market area.

- Implementing loyalty strategies for after-sales area, doubling the demand for services bringing on ROI grown income.

- Consolidating dealership social media appearance enabling efficient positioning.

- Implement digital transformation for 6 agencies with 4 business units: new vehicles, used vehicles, after-sales, and spare parts, as well as coordinating the launch of new models through events for interaction and engagement with stakeholders and customers

- Video production for dealer participation in state event (youtu.be/BT8-kdeysdY), media shorts production to generate testimonials through product interaction, thereby improving references on social media and dealership's brand positioning.

Porsche de México (Headquarters) - Marketing and Events (May. 2010 - Mar. 2011)

- Development of national ATL/BTL campaigns according to global strategies (Stuttgart) for the corporate headquarters in - Mexico: Hybrid Porsche theme, GT3 R Hybrid (Prototype) presentation in Mexico, 5th Porsche Parade (n9.cl/7bqm), "International Car Gala."

- Fleet Brand Managing for stakeholder engagement and management: "Porsche Roadtour" in Guadalajara, CDMX (San Angel and Interlomas), Mérida, Oaxaca, Veracruz, Morelos, and Cancun (n9.cl/ntjo).

- Organize events with influencers and stakeholders in collaboration with dealers and creative agencies (n9.cl/ufrzp - n9.cl/gzq8p).

- Management of print media and advertising roster (specialized magazines and billboards), developing, designing and copywriting for brand content and design of mockups for campaigns in coordination with agencies.

- Organize press presentations and special events (n9.cl/5y43ks - n9.cl/6jy6).

- Events logistics in coordination with dealers and suppliers: route planning, invitations, brand's press fleet management, merchandise and ambassadors brand activities (n9.cl/dxxhy - n9.cl/wo9g).

Tecnológico de Monterrey

Master’s degree (Aug. 2013 - Dec. 2015) Industrial Design & Product Innovation

Tecnológico de Monterrey Master’s Extension Program: 

Entrepreneurial Analysis of Engineering Design - Università di Napoli Federico II (Italy) / Stevens Institute of Technology (USA) 

Bachelor’s degree (Aug. 2006 - Dec. 2011) - Marketing - Tecnológico de Monterrey