Israel Chavez

Senior leader in Consumer & Market Insights with 15+ years of experience across CPG, fintech, edtech, e-commerce, and political consulting in LATAM, North America, and Europe. Proven track record in market research, B2B & B2C segmentation, commercial analytics, and executive consulting.

Adept at aligning product, marketing, and sales strategies through data-driven storytelling and foresight. Brings strong command of quantitative and qualitative methodologies, UX research, and advanced analytics using R, SQL, Power BI, and generative AI.

• Led data and UX research strategy for a B2B e-commerce platform, increasing retention and personalization through automated dashboards and AI-enhanced workflows.
• Drove BI and lead generation strategy across LATAM, aligning regional efforts with global objectives through predictive analytics and CRM automation.
• Transformed advertising and digital research unit by integrating hybrid methodologies, delivering impact for political campaigns and CPG brands like Coca-Cola and Heineken.
• Led global research for Takis’ launch across LATAM, North America, and Europe, defining positioning and communication strategy through exploratory and quantitative studies.
• Delivered consumer insights to guide innovation and marketing decisions, enhancing research operations and trend integration across business units.
• Managed end-to-end market research projects for CPG clients, delivering strategic insights and strengthening client relationships through tailored consulting.
• Supported qualitative and quantitative studies for leading brands, building foundational research skills under global quality standards.

• Bachelor’s in Marketing – Universidad del Valle de México
• Master’s in Market Research – IEDE Business School, Madrid
• Diploma in Neuromarketing – Universidad Iberoamericana
• Diploma in Marketing – Universidad Europea de Madrid