Karen Guadalupe Lam Escarpulli

I have extensive experience in brand onboarding, including creating a general Brief, serving as a account lead, and communicating with clients. My strategic planning skills include developing a plan and content strategy with the Social Manager, analyzing customer, prospect, and sales data. In production, I have experience creating monthly grids, planning ADS, collecting content, programming content across multiple platforms (Facebook, Instagram, Tiktok, LinkedIn, and YouTube), and digital advertising. I have also been responsible for event coverage, both virtual and in-person, and acted as a Community Manager, responding to and following up with users on social media. My ability to track KPIs, monitor digital assets, make optimizations, and provide weekly/monthly reports has resulted in positive feedback from clients, prospects, and sales representatives. I have worked with clients in the real estate, education, crowdfunding, and interior design industries

I have extensive experience in brand onboarding, including creating a general Brief, serving as a account lead, and communicating with clients. My strategic planning skills include developing a plan and content strategy with the Social Manager, analyzing customer, prospect, and sales data. In production, I have experience creating monthly grids, planning ADS, collecting content, programming content across multiple platforms (Facebook, Instagram, Tiktok, LinkedIn, and YouTube), and digital advertising. I have also been responsible for event coverage, both virtual and in-person, and acted as a Community Manager, responding to and following up with users on social media. My ability to track KPIs, monitor digital assets, make optimizations, and provide weekly/monthly reports has resulted in positive feedback from clients, prospects, and sales representatives. I have worked with clients in the real estate, education, crowdfunding, and interior design industries

Licenciatura en mercadotecnia por la Escuela Bancaria y Comercial Campus Mérida.