Karen Olvera

Marketing coordinator with an interest in learning and growing both professionally and personally, with a passion for big challenges. Honest, loyal, ethical, and a good team player, my objective is to consolidate and evolve in Marketing.

MARKETING COORDINATOR 

Baisheng International Limited ( vivo Mobile México) JUN 2021- PRESENT

• General brand marketing strategy development alongside the rest of the marketing team 

• Brand and product launch planning and execution
• Planning and management of Marketing and Retail Budget
• Marketing AOP and BP planning and execution

• Seasonal and big bet campaign planning, coordination, and execution

 • Strategy creation for process optimization
• Team management
• BTL coordination

• PR Agency Management
• ATL production management 

• POSM planning and follow-up

MARKETING ANALYST JUL 2019- JUN 2021

TCT MOBILE SA DE CV ( ALCATEL & TCL)

• Marketing area budget management 

•Brand and Device launch planning 

•Marketing Plan Execution.
•Strategy creation for process optimization.

 •Campaign development and execution. 

•Team management

•Agency pitch coordination
•Event planning, coordination, and execution
• POSM development, execution, and distribution

MARKETING TRAINEE

TCT MOBILE SA DE CV ( ALCATEL )

•Device launch planning
•Event Coordination
•CRM management
•Invoice and Purchase Control
•POP and BTL material control and administration

MARKETING ASSISTANT ENE 2017- ENE 2019

COSTCO WHOLESALE

•Membership sales, printing, and replacement •Invoice generation
•Returned items processing
•Credit card reference generation

•POS support
•Costco e-commerce platform operation •Online purchase support

Marketing Bachelor´s degree- ITESM CEM