Karen Rio Valle

Recent graduate with a Bachelor’s degree in Marketing, specializing in social media and digital strategy. Experienced in market research and analysis for creating comprehensive campaigns. Passionate about collaborating in an entertainment industry company to convey positive messages to audiences. Seeking opportunities to develop in the area of experiential advertising and event organization, known for my enthusiasm and adaptability to different work environments, as well as my ability to work collaboratively in a team.

Claro Sports (February - June 2023): Conducted primary and secondary research on social media content consumption by Generation Z/Developed strategies for maximizing the use of their website/Designed, produced, and curated social media content during the Paris 2024 Olympic Games/Proposed a campaign to attract Generation Z to Facebook and monetize using the platform's tools.

Todos los Caballos del Mundo (December 2023):Created a campaign to raise awareness among the Spanish population about horse care/Designed advertising materials for social media, merchandise, and outdoor advertising/Recognized as an outstanding project.

Petaca Chico (December 2023 - January 2024): Conducted competition, market, and opportunity analysis for the Spanish gourmet tuna company/Led and planned a luxury event for client retention and acquisition (B2B)/Developed a budget for a campaign that included traditional and digital media.

Decathlon (February - March 2024): Conducted primary research using Eye Tracking technology at the point of sale, Real Eye usage, surveys, and focus groups/Performed in-depth secondary research on the history of padel sport in Mexico/Led and coordinated a team composed of individuals from various fields such as mechatronics engineering, robotics engineering, and music production/Recognized for originality and positive impact on Mexican society.

NielsenIQ (June 2024): Cleaned and reorganized large databases/Identified and understood opportunities in the hygiene and beauty basket in Mexico through integration between Retail/Services and Household Panel

 Bachelor in Marketing - Instituto Tecnológico y de Estudios Superiores de Monterrey (August 2020 - June 2024)

Entertainment Marketing Course - Xperience Makers (April 2024)

Program of Consumer Goods Opportunity Detection in Mexico - NIQ (June 2024)