Karla Alvarez

Con más de 9 años de experiencia en el campo del marketing, soy una apasionada por crear y comunicar soluciones innovadoras que generen valor para los clientes y las empresas. Mi misión es impulsar el crecimiento y la diferenciación de los productos y servicios de Conekta, una plataforma líder en pagos digitales en México y América Latina. Como Product Marketing Manager, me encargo de definir y ejecutar las estrategias de posicionamiento, lanzamiento, seguimiento y análisis de los productos de Conekta, tanto para el segmento de empresas como para el de pymes. Me motiva trabajar en un entorno dinámico y colaborativo, donde puedo aportar mi visión, creatividad y experiencia en marketing digital, analítica y UX.

En mi rol actual, lidero el equipo de marketing de producto, y trabajo en estrecha colaboración con las áreas de producto, comercial, comunicación y soporte. Entre mis principales logros, destaco el desarrollo e implementación de las estrategias de go-to-market para los nuevos productos y socios de Conekta, como OXXO, Tiendanube y Auronix, logrando un incremento significativo en la captación y retención de clientes, así como en la satisfacción y fidelización de los mismos. Asimismo, me encargo de realizar la inteligencia de mercado y el análisis competitivo, para identificar oportunidades y amenazas, y adaptar la propuesta de valor de Conekta a las necesidades y expectativas del mercado. Además, me ocupo de habilitar y capacitar al equipo comercial, mediante la creación de materiales y entrenamientos, y de automatizar y gestionar el flujo de comunicación con los clientes. Por último, genero insights y feedback de los clientes, y los traslado al equipo de producto, para mejorar la experiencia de usuario y el diseño de los productos de Conekta.

CONEKTA

-Product Positioning and Messaging
-Strategy and development of Go-to-market strategies for Enterprises and SMB
-Product Launch and Performance Tracking
-Market Intelligence and competitive analysis
-Sales enablement, by the creation of sales materials and trainings
-Automatization and management of communication flow
-Customer Insights and Feedback
-Strategy and leverage of partnerships & promotions for key seasonalities during theyear
--Product Positioning and Messaging -Strategy and development of Go-to-market strategies for Enterprises and SMB -Product Launch and Performance Tracking -Market Intelligence and competitive analysis -Sales enablement, by the creation of sales materials and trainings -Automatization and management of communication flow -Customer Insights and Feedback -Strategy and leverage of partnerships & promotions for key seasonalities during theyear -

Aptitudes: Resolución de problemas · Planificación de proyectos · Estrategias de mercado · Investigacion · Marketing estratégico



 

DIDI

On a national level:
Based on insights, data, and collaborating with several teams across the world:

-National DRV engagement campaigns and communication strategy
-Launching of new products in MX communication strategy and data analysis
-Driver engagement & build experience
-Continues insight creation
-Local/ national communication planning & comms optimization
-Safety perception and awareness strartegy
-Local/ national partnerships
-Price strategies & city regulations commsOn a national level: Based on insights, data, and collaborating with several teams across the world: -National DRV engagement campaigns and communication strategy -Launching of new products in MX communication strategy and data analysis -Driver engagement & build experience -Continues insight creation -Local/ national communication planning & comms optimization -Safety perception and awareness strartegy -Local/ national partnerships -Price strategies & city regulations comms

Aptitudes: Resolución de problemas



UBER

Being part of Uber one of the most Innovative companies represents a great proud but a huge challenge, and being on the MX marketing team is not the exception.

Experience & partnerships marketing manager:
As part of my day to day work to spread the Uber magic and experience, I work on several different task: local and national events and brand experiences, local & national driver campaigns, close & work with strategic partnerships.
With a main focus con field marketing for the west area of MX having on my lead 21 cities such as: Guadalajara, Querétaro, Aguascalientes, León, Puerto Vallarta, Morelia, Los Mochis, Tepic, etc.

Experience:
As part of my responsibilities I managed to close national important events, create and experience strategy and execute this one measuring the company and brand ROI, with the goal of generating unforgettable and unique brand experiences , some of the most important events I managed include: Internal events as Uber Expo: Guadalajara, Querétaro, Morelia & San Luis Potosí, external brand experience events: F1 logistics, Corona Capital, Coordenada, FIL GDL, FIG León, FNSM, Maratones, pride events for my cities.

Campaign:
On the campaign side I managed to work alongside with important companies such as: Nissan, Cashi of Walmart, Cultura UDG, Gandhi, on different campaigns or activations; some of this national and local campaigns as Morelia driver acquisition campaign, Nissan driver vehicle solutions, national campaign, Puerto Vallarta & Morelia launching, with the challenge of working with other huge companies.
Being part of Uber one of the most Innovative companies represents a great proud but a huge challenge, and being on the MX marketing team is not the exception. Experience & partnerships marketing manager: As part of my day to day work to spread the Uber magic and experience, I work on several different task: local and national events and brand experiences, local & national driver campaigns, close & work with strategic partnerships. With a main focus con field marketing for the west area of MX having on my lead 21 cities such as: Guadalajara, Querétaro, Aguascalientes, León, Puerto Vallarta, Morelia, Los Mochis, Tepic, etc. Experience: As part of my responsibilities I managed to close national important events, create and experience strategy and execute this one measuring the company and brand ROI, with the goal of generating unforgettable and unique brand experiences , some of the most important events I managed include: Internal events as Uber Expo: Guadalajara, Querétaro, Morelia & San Luis Potosí, external brand experience events: F1 logistics, Corona Capital, Coordenada, FIL GDL, FIG León, FNSM, Maratones, pride events for my cities. Campaign: On the campaign side I managed to work alongside with important companies such as: Nissan, Cashi of Walmart, Cultura UDG, Gandhi, on different campaigns or activations; some of this national and local campaigns as Morelia driver acquisition campaign, Nissan driver vehicle solutions, national campaign, Puerto Vallarta & Morelia launching, with the challenge of working with other huge companies.

Aptitudes: Resolución de problemas

Executive Master en Marketing Digital, Analítica y UX