LILIA MARTINEZ

With over 10 years of experience in communications, PR, and projects management, I am a creative and strategic thinker who can transform ideas into reality. I lead service brands into consumer connection, brand awareness, cultural relevance, and talkability leadership, using digital, social media, and experiential strategies.

As a PR & Projects Account Director at NINCH, I am responsible for creating and implementing communication strategies for accounts such as NotCo, NOW bank, Brown Forman and PepsiCo. I also handle new business planning and proposals, and work with cross-functional teams to deliver high-quality results. I am passionate about learning, trying, failing, and succeeding in the dynamic and evolving field of communications. I love music, coffee, and wine, and I can have a good conversation with: Spanish, Portuguese, and English speaking friends.

• CONSUMER - RETAIL  PR DIRECTOR | NINCH Feb 2023 - current: PepsiCo: doritos, chokis, emperador & ruffles / NotCo / Nowbank / Danone / Philips avent / Brown forman project (tequila Herradura + Woodford reserve) new business projects. 
• ACCOUNTS DIRECTOR | TRENDSÉTERA. feb2021: feb 2023: DIAGEO + AB INBEV: JW, SMIRNOFF, BAYLEYS + VICTORIA BEER / MERCK, LIVERPOOL, / CHURCH & DWIGHT
• Sr. Account Executive | Porter Novelli. Jul 2018 - FEB 2021: P&G beauty: pantene , head & shoulders / American Express
• PR Consultant | Freelance. Dec 2015 - WorldRemit / SUKHOI
• Linkage assistant | Anáhuac. November 2017 - Jun 2018: Government and administrative communications.
• Head of Communication | Kardmatch. Jul 2017 - Nov 2017: Startup Account Executive. | Audacia . Jul 2013 - Feb 2015: ARZYZ, memorizar.com, Millward Brown .
• Pr Assistant | Huawei. Jan 2012 - Jul 2013: Corporate Communication.

Master in Business Administration + Finance graduate program. Universidad Tecnológica de México. (graduated).
Public Relations Bachelor, 2012, Universidad del Valle de México (GRADUATED).

Leading the digital transformation in organizations, online diplomat, 2017, Polytechnic University of Madrid.
Management and Leadership: Growing as a manager, online diplomat, 2016, The Open University.