María Cristina Santos

Passionate about digital communications. I count with extensive experience in the development and coordination of digital marketing and audiovisual production projects as well as work teams. Motivated to develop myself alongside a work team that challenges and nurtures itself beginning with the people forming it. I deeply resonate with the phrase "Lead to serve and innovate".

Apasionada de la comunicación digital. Amplia experiencia en el desarrollo y la coordinación de proyectos y equipos de trabajo de marketing digital y producción audiovisual.  Motivada por desarrollarme junto a un  equipo de trabajo que se rete y nutra a sí mismo. Me identifico profundamente con la frase “Liderar para servir e innovar”.

SR. PROYECT MANAGER

REVÓLVER MÉXICO (Photography & video production house)

2023- Present day

• Development and application of budgets, estimates and quotes for photographic and audiovisual productions with AAA clients.
• Development, review, application and supervision of work plans to carry out professional photographic and audiovisual productions.
• Commercial follow-up and attention to AAA clients to generate a strong and lasting professional bond.
• On site supervision of photographic and/or audiovisual productions and crisis management.
• Linking and public relations with client prospects to generate new business relationships.

ACCOUNT MANAGER

GENERA CREATIVE GROUP (Creative and advertising agency)

2021-2023

• Coordination of audiovisual and photographic productions as well as live broadcasts for corporate clients.
• Reviewing and presentation of creative proposals for internal and external communication strategies developed for corporate clients.
• Development of budgets, estimates and quotes for audiovisual projects, internal and external digital communication, design accounts, communications and campaigns, among others.
• Coordination and management of suppliers and strategic partners.  
• Commercial monitoring, customer service and public relations.
• Management and supervision of the design and creativity team to guarantee the achievement of the goals expected by our corporate clients.

SR.BRAND MANAGER

ARSEN WEB 3.0 (Creative and advertising agency)

2019 - 2021

• Management and supervision of the community management, design and creativity team to achieve the commercial, branding or positioning objectives corresponding to each of our clients.
• Development and implementation of digital content strategies for the specific goals of the accounts.
• Coordination of photographic and audiovisual productions o coverages to obtain organic material corresponding to each account.
• Customer service and bonding, monthly reports and follow-up to cultivate the business relationship. 

MKT ANALYST

MIJARES, ANGOITIA, CORTES Y FUENTES S.C. (Law firm)

2017- 2019

• Management of public company’s public relations with specialized legal media for brand positioning.
• Coordination and production of editorial content in international legal publications to attract clients globally.
• Management of the digital content team to meet the firm's internal and external communication needs.
• Supervision of communication strategies in social networks and website to ensure compliance with the objectives of branding and positioning of the firm.

Graduated in Communication Sciences from La Salle Cuernavaca University, 2017.