MARIA FERNANDA Olivar

Resourceful and commercially minded professional, more than 15 years of experience in Business strategy based on marketing, consumer understanding, focusing on digital transformation, broad experience managing and cultivating future leaders. Skilled at Increasing the volume of sales of the companies, strategies based on marketing and Business planning, Proven track record of success in delivering innovative ideas that turn into revenue, improving company´s KPI´s. translating research findings into rich consumer insights, and providing strategic recommendations to grow company’s business.

PASSIONATE ABOUT: Business strategy | Strategic business plan | Opportunities detection | Sales & Revenue Growth | Data Science| P&L | Mass consumption, Specialized/niche markets knowledge| Innovation, Design Thinking | Positioning/ insights/ Segmentation | 360 Campaigns – ROI | Go to market- GTM | KPI analysis- MS| Launch Strategy | Promotions & Licensing| Digital Marketing Strategic Planning | Social media Bought owned & earned media | Influencers/Celebrities| Leads generation, Conversion rate | Relationship building | Effective communication | Client Satisfaction & Retention | Negotiation | Staff Training Development

2021- 2022 Sensory Experiential Marketing - Universidad Anahuac

2021- 2022 Breakthrough Innovation - Dartmouth College

2021- 2022 Digital Marketing - UP Valencia

2000-2001 Postgraduate in marketing - Universidad Tecnológica de Mexico

1998-2000 Graphic Designer degree - Universidad Tecnológica de Mexico