Maria Fernanda Velazquez

18 years creating and implementing digital products and new experiences surpassing by far expectations. I have a digital profile that matches any new skills requirement. I understand both the digital and the traditional financial services. Right combination of data driven and experience decision maker. Experience in roles of Product, Projects, Customer Servicing (Operations) and Planning (P&L/ costs and budgets management). My expertise on banking includes areas such as Digital Banking, Digital Payments, Acquiring, Operations and Cash Management (PCM) in Mexico & Latin America. 
 

During my 18 years in Banking and Financial Services, I have co-created and designed digital products from scratch and generated new business opportunities by analyzing different innovation trends and strategic alliances (with fintechs). I have been responsible for designing the customer journey and creating, along with various areas, the digital-based customer experience (mobile and web) and thinking about omnichannel experiences.

I have experience defining the strategies and action plans together with multiple stakeholders.

Currently and on various occasions I have worked and negotiated with external providers.

I have experience establishing OKRs that are aligned to business KPIs.

I have led teams of +70 people, tribes or scrums that have roles of product owners, technical leaders, developers, project managers, scrums, UXrs, etc.

Thank you very much in advance for reading.

Master in Business Administration    Instituto Tecnológico Autónomo de México (ITAM) 2013

BA Mechatronics Engineering 1999 – 2003 U. Anáhuac Sur

Other

Scrum Product Owner Certified- CertiProf Exp. 2024