Mariana Cervantes Chavez

Strategic marketer with more than 20 years of expertise. I have been leading marketing teams across different industries for Mexico and Latam. My background is shaped with experience around digital marketing, brand strategy, marketing communications, content management and CRM.

ZOÈ WATER 

Head of Marketing

Jan 23 - Feb 24

Marketing strategy leader, responsible for brand positioning, influencers, communications and public relations (sponsorships and alliances). Active collaboration with the commercial team for sales driving across channels (retail, on-premise and e-commerce). Direction of green and social marketing initiatives.

TEAMCORE SOLUTIONS MEXICO - start up 

Head of Marketing

Jul 19 - Dec 22

Marketing strategy leader, responsible for the brand positioning, brand communications, lead generation, conversion, nurturing and customer retention.

VIVE BAMBA - start up 

Head of Marketing

Jun 18 - May 19

Marketing strategy leader. Marketing communications, social media management, e-commerce, lead generation, conversion & nurturing. A/B Testing - Lean Startup methodology.

INDEPENDENT STRATEGIC MARKETING CONSULTANT

2016 - 2018

Design of strategic and integrated marketing solutions for PyMEs & start ups in Mexico. Implant, 10 months, at PRUDENTIAL SEGUROS developing the overall digital strategy.

BANCO AZTECA

CRM & Digital Marketing Manager

Jan 15 - Dec 15

Management of the digital marketing strategy for banking services and products to drive adoption, usage, engagement, differentiation and preference.

VOLVO CARS

CRM & Digital Marketing Manager

jan 13 - dec 14

Responsible for brand communications strategy, sponsorship, digital marketing, public relations, events and CRM program. Marketing for dealers.

SEGUROS MONTERREY NEW YORK LIFE

CRM Manager

Sep 09 - Mar 12

Management of the customer’s relationship strategies to increase purchase, retention, loyalty, win back and customer lifetime value.

BEST BUY

CRM & Loyalty Manager

May 08 - Aug 09

Loyalty program management (Reward Zone). Responsible for growing customers life time value through targeted marketing strategies.

CINEPOLIS

CRM & Loyalty Manager

 Aug 06 - Dec 07

Loyalty program management (Club Cinepolis). Responsible for growing customers life time value through targeted marketing strategies.

COCA COLA FEMSA

2004 - 2006 - New Products Launching Executive

2002 - 2004 - KAM Retail

Bachelor Degree in Business Administration by ITAM and a graduate marketing course at ITESM