Mariana Meza

Innovative, dedicated and punctual marketing professional with 9 years of experience building relationships with clients to execute high-quality events in alignment with customer needs, focused in outstanding costumer service. Self-motivated and hard worker leading all stages of exceptional revenue generating events.

INVERFORX | INSTITUTIONAL EVENTS MANAGER (MEXICO, SPAIN) July 2022 - Current job Commercial strategies for branding revenue events, taking part in Mexico’s offices and Spain HQ (+12 offices) . This function is responsible for managing all strategic events, for new and actual clients, analyzing new experiences and products for every different target. Analyze clients experience and branding content with measurable KPIs to take action for campaigns and projects with our Marketing and Commercial partners. Annual on + offline events for different consumers and potential clients. P+L for events budget split and periodic recaps. Contractors and new vendors negotiation, invoicing, and legal agreements reviews.

ANIVIP | COMMERCIAL MARKETING MANAGER May 2021 -July 2022 

Head on Commercial Marketing strategies, measures by monthly KPIs. This function is responsible for managing the promotion and positioning ongoing campaigns. Analyze associates experience for brand awareness and to improve digital integral services. Annual on + offline events for different consumers and potential clients. P+L for marketing budget split and periodic recaps. Website and social media development. Content creation for different platforms. 

IB GROUP | SR. EVENTS AND MARKETING COORDINATOR Oct 2018 - May 2021 

Event planning, design and production of Chico’s retail brand in Mexico. Manage wholessle and retail campaigns within timeline and budget allocation. Logistics for Boutiques and shopping shops openings and events in Mexico City and other 14 states, 85 events per year. Liaise with DNA’s brand to identify needs and improve costumer events experience. Providers negotiation due to contracts and timelines for closing any mkt projects. Manage staff personal workflow and weekly heads up for both retail and wholesale to coordinate their minute by minute event activities. 

THE DOW CHEMICAL COMPANY | PUBLIC AFFAIRS SPECIALIST Feb 2018 - Oct 2018 

This function is responsible for working with Communication and Public Government Affairs Leader, as well with the internal communication Managers. The success of this position consists in coordinating events, logistics, and internal communication of Dow’s businesses in LatAm region that includes: Mexico, Caribbean and Central America. 

CODERE MÉXICO | EVENTS ASSOCIATE May 2016 - Feb 2018 

This profile core business is commercialization and operation of events based in sales KPIs with different spaces for large and intimate crowds, more than 6 venues. The main activity is seeking through negotiation, PR, and generation of high end events proposals new and potential clients keep growing new clients database and sales with direct negotiation of AAA companies and agencies.

Escuela Bancaria y Comercial - Bachelor´s Degree (2011-2014)

Business Management in Communications and Entertainment Bachelors Degree.

Tecnológico de Monterrey (2016)

Neuromarketing and strategic sales.

Google Actívate (2021)

Fundamentals of Digital Marketing.

EF International Language Centers (2022)

C1 Advance EF Set Certificate.